The IAPI ADFX Awards (previously known as the Advertising Effectiveness Awards) honour the most effective advertising campaigns that appeared in the Irish market. The Awards were launched by the Institute of Advertising Practitioners in Ireland (IAPI) in 1996, to acknowledge and reward the significant contribution its members' advertising campaigns make to business success in Ireland.
ADFX Awards are based on proven impact. They promote the role of advertising as an effective element in the marketing process. The key criteria for an award win are a great strategic idea, an impactful creative execution and the measurable business effects that resulted.