Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

MediaCom

MediaCom

Media Agency

498 7th Avenue

10018

New York, USA

Telephone: +1 212 912 4200
E-mail: Khartoon.Ohan@mediacom.com
Website: http://www.mediacomusa.com/

9

Followers

0

Recommendations

3.7K

Views

MediaCom is the "The Content + Connections Agency," which means we work on behalf of our clients to leverage their brands' entire system of communications across paid, owned and earned channels to drive business growth. Our role includes optimizing each individual channel and the connections between them. It also includes developing and optimizing the use of content - defined as any form of consumer messaging - as the fuel that drives high-performing systems; and understanding and utilizing data to deliver increased effectiveness and efficiency across all communications. By auditing clients' communications systems, MediaCom optimizes, improves and measures their outcomes across paid, owned and earned.

MediaCom is one of the world's leading media agency networks, with billings exceeding US$29 billion (source: RECMA 2013). We employ 5,8000 people in 122 offices across 97 countries around the world, and our global client roster includes P&G, VW Group, Dell and Universal.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm.


Specialties

Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:

1. We optimize the SYSTEM, not just the silo.

2. CONTENT is the fuel for high-performing systems.

3. We plan for OUTCOMES, not just inputs.

4. We are SOLUTIONS providers.

5. We are ONE MEDIACOM.


Clients

AARP

ADT

Allergan

Allianz

American Eagle Outfitters

Audi

Bayer

Beats by Dr. Dre

Brand USA

Canon

Citizens Financial Group

Clarius

Crystal Cruises

Dassault Systemes

Dave & Buster's

Dell

Direct General

DSW

eBay

Ghirardelli

Hotter Shoes

Legacy

Lindt

Planet Fitness

Pokemon

Realogy

Revlon

Sargento

Shell

Siemens

Strayer University

Subway

Symantec

Tempur Sealy

TOMS

TTI Floor Care

Universal Music Group

Volkswagen

Wyndham Worldwide


Awards

Festival of Media Awards 2014 (Rome, Italy)

  • BRONZE WIN: Best Use of Content - Subway, "The 4 to 9ers"
  • Finalist: Best Digitally Integrated Campaign - Subway, "The 4 to 9ers"
  • Finalist: Best Content Creation - Audi, "Smart Performer"
  • Finalist: Best Use of Content - Audi, "Smart Performer"
  • Finalist: Best Launch Campaign - Audi, "Smart Performer"
  • Finalist: Best Entertainment Platform - Volkswagen, "The Beetle Convertible Shark Cruiser"

IABC Gold Quill Awards 2014 (Toronto, Canada)

  • WIN: Publication Design - BLINK Magazine

Internationalist Awards for Innovation in Media 2014 (New York, NY)

  • PLATINUM WIN: Volkswagen, "The Beetle Convertible Shark Cruiser"
  • GOLD WIN: Subway, "The 4 to 9ers"
  • GOLD WIN: Audi, "Smart Performer"
  • SILVER WIN: Pennzoil, "Two Lanes of Freedom"

North American Effie Awards 2014 (New York, NY)

  • WIN: Restaurants - Subway, "The 4 to 9ers" (with Content & Co.)
  • Finalist: Engaged Community - Subway, "The 4 to 9ers" (with Content & Co.)
  • Finalist: Sustained Success - Audi, "Luxury Has Progressed" (with Venables Bell & Partners)
  • Finalist: Healthcare OTC - Bayer, "The Cold Truth" (with Energy BBDO)

Cristal Festival Awards 2014 (Courchevel, France)

  • GOLD WIN: Best Brand or Product Integration in an Existing TV Show - Volkswagen, "The Beetle Shark Cage"

ARF David Ogilvy Awards 2014 (New York, NY)

  • GRAND OGILVY WIN: Food & Grocery - ConAgra, "Unleashing the Joy of Reddi-Wip and Fruit"
  • GOLD WIN: Food & Grocery - ConAgra, "Unleashing the Joy of Reddi-Wip and Fruit"
  • SILVER WIN: Food & Grocery - ConAgra, "Haunted"
  • SILVER WIN: Fashion & Style - Revlon, "Haircolor Talks"

Tweetie Awards 2014 (Washington, DC)

  • WIN: Best Real-Time Promoted Tweet - AARP, "AARP Wins the Emmys"

Creative Media Awards 2014 (New York, NY)

  • WIN: Television - Audi, "Smart Performer"
  • WIN: Creative - Volkswagen, "The Beetle Convertible Shark Cage"
  • Finalist: Content Marketing - Subway, "The 4 to 9ers" (with Content & Co.)