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Erwin Penland

Erwin Penland

Advertising Agency

104 West 40th, 6th floor New York, NY

10018

New York, USA

Telephone: +1 212.905.7044
E-mail: info@erwinpenland.com
Website: https://www.erwinpenland.com/

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We consider ourselves a 30-year-old start-up. Because these days problems are never the same. So we never sit still. We are always changing, evolving, rethinking, tinkering and pushing. So, um, bring it on.

We are pretty good at making advertising-like things, but advertising isn’t exactly advertising anymore is it? The idea that solves the problem can come to life in all kinds of ways. So we rethunk how an agency should be built, staffed and should work. In the end it looks a lot less like an ad agency, and more like a scrappy problem solver, who likes strong coffee. 

And sometime we just do it ourselves. (Really well.) Because real-time ideas can’t wait for 3 bids, 5 conference calls and 3 treatments, sometimes we make stuff ourselves. It's faster. It's cheaper. And gosh darn it, we love doing it.

Specialties

ADVERTISING

Once we create a world around a brand, we use the scope of work to communicate with our audience. And there isn’t anything we haven’t gotten our hands on. Broadcast, Print, Digital, Retail and In-Store – we’ve done and do it all.

STRATEGY & PLANNING

Every brand has something unique about it. Our strategy team figures out what it is and then pinpoints exactly where “stuff the brand cares about” intersects with “stuff people care about.” It’s a tricky business—miss the mark and nobody cares about what our brands have to say. Luckily, our strategists are expert communications marksmen.

PRODUCTION

There is a lot that goes into creating a great film or even taking an amazing photo. Luckily, we have all the tools and resources to do just that. Our teams of creatives, directors, cinematographers, photographers, editors, motion graphic and visual effects artists can make weird and wonderful things happen. And they happen fast. Just ask our clients.

SOCIAL & CONTENT

There are two things you need to do to be heard on the internet: give people a reason to listen, and move at internet pace. Our social scribes do both. They’re experts at producing stuff you want to look at, and they produce it as fast as the internet can gobble it up.

EXPERIENTIAL 

As the saying goes, experience is the best teacher. And our experiential team believes it. Big time. Thanks to a wild fusion of environment design, event planning, and engagement development, every experience that comes out of their think tank is a spectacular one. 

CREATIVE TECHNOLOGY

We’ve got one of the biggest in-house tech-wizardry teams around. When they’re not busy scrawling code or dreaming up seamless user experience, they’re soldering circuits, building Atari games from the ground up, and getting 408 touch screens to work as one. Yeah, there’s a reason we call them tech wizards.

MEDIA PLANNING & BUYING

What does it mean to have an in-house media agency? It’s like having a superhero sidekick with their own set of unique abilities. They mix science and ideas to create successful outcomes for our clients. 

100% BUILT IN-HOUSE

It’s amazing how much more we are capable of when there are less hoops to jump through. That’s what it means to be 100% Built In-House. Our capabilities are vast, varied, and only a few steps from each other. This allows us to deliver quickly and effectively. Everybody wins.