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CHI & Partners

CHI & Partners

Advertising Agency

7-9 Rathbone Street


London, UK

Telephone: +44 20 7462 8500








CHI was created 10 years ago by three partners, Simon Clemmow & Johnny Hornby & Charles Inge. It was a familiar advertising triumvirate; planner, suit and creative; and though we say it ourselves, it worked pretty well.
Yet over these last ten years, huge shifts have taken place in our industry. Media fragmentation and complexity continue to accelerate. The digital revolution has transformed not only the ways consumers interact with brands but the ways teams are structured, ideas are generated and agencies
are remunerated.
So the world is a more complicated place and demands a more sophisticated kind of agency: more fluid and versatile, applying holistic communications expertise to clients' commercial challenges.
It is a world where collaboration and partnership are key, where seamlessly integrated, multi-faceted ideas are essential and where campaigns are co-created with consumers and partners. It is the world of &.
Marketing history over the last fifty years has seen a succession of approaches to Big Idea hunting: first, the search for the product truth or 'USP'; then, with growing commoditisation, the quest for consumer insight; next, as brands cultivated their values or leader's ethos, the answer lay in company culture; finally, as businesses coveted 'new market space' the Big Idea became their vision or corporate ambition.
We even find a brand's Big Idea using the power of &. Our process for getting to Big Ideas involves open and honest collaboration between clients, agency and partners. Our Big Ideas days bring together clients from every part of the organization to build shared ownership of big, business changing ideas which are rapidly tested, optimized and expanded. It's a process that can use the power of & to the full, in that it's at its best when done collaboratively with clients, partners and consumers.
There is no more inclusive a word in the English language than '&'. And inclusivity lies at the heart of everything we make for our client partners. We believe in the power of populist, 360-degree Big Ideas that make people want to be part of the brands we work with. Whether it’s getting the people of Britain singing along for the Talk Talk X-Factor sponsorship idents or downloading their copy of The Sunday Times on an iPad, we judge everything we do on whether it captures people’s hearts and imaginations, and influences their behaviour. That's the power of &.




In our increasingly networked world, media is the glue that powerfully connects people with each other and with brands. Our modern media landscapeconnects us all to each other: this is six degrees of separation in action.
We are M/SIX: a new media agency born into our connected age. We believe in the power of media to bring great creativity to life and deliver tangible business results for our clients. We are hybrid thinkers who are naturally digital, effortlessly integrated, intrinsically creative and obsessed with results.
We are M/SIX: Six degree thinking
A group of multi-discipline designers from non-advertising backgrounds that can work independently, or for existing CHI & Partners clients. It offers design expertise across all aspects of branding & visual identity, packaging, point of sale, and digital media. When necessary the team is able to tap directly into CHI planning and senior management to the ensure output is well integrated with other channels and on brand.
The Box is a 'fast turnaround' agency with a mix of creative, design and production skills. It primarily focuses on delivering advertising and customer campaigns for clients with a high volume of daily and weekly activity and where the main campaign idea is already established.
The Social Practice is a full service social agency, delivering a joined up approach to social media from listening and monitoring to influencer outreach to social campaigns and platforms.



Ambitious About Autism

Arla Foods UK Plc

Anchor Product Range

Argos PLC

Big Yellow Self Storage Group

British Gas Ltd

Britvic Soft Drinks Ltd

Burger King

The Carphone Warehouse Group Plc

English Heritage

Friends of the Earth

Green Flag motoring services



Pfizer Consumer Healthcare

The Prince’s Trust

The Royal Bank of Scotland Plc

Churchill Insurance

Natwest Retail Banking


TalkTalk phone line & Broadband


Our 2012 tally so far includes: 


Outdoor Single – Gold
Outdoor Campaign – Gold
Film Craft Animation – Silver
Film Craft – Bronze

Clio Awards
Film Animation – Gold
Film Animation – Silver

Film Craft-Production Design Film – Yellow Pencil
Film Craft Direction for Film – In book
Film Craft, Special Effects – In book

BTA Awards
Best 30-60 second commercial – Bronze
Telecommunications Services – Bronze

Creative Circle Awards
Best Press Campaign – Gold

Epica Awards
Film Craft – Gold
TV Communication Services – Silver
Media – Bronze