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Creative

How PostVisual and Nike #AIRMAXLINE Got ‘Sneaker Heads’ Waiting in Line on Instagram

J. Walter Thompson APAC, 2 months, 3 weeks ago

Nike Korea’s 2018 Air Max campaign from the Seoul agency had shoe enthusiasts queuing digitally using avatars and a hashtag

By tapping into avid sneaker heads’ passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a J. Walter Thompson company,... Read more

Awards and Events

Ad Stars Appoints Joji Jacob from Blk J Singapore as Executive Judge

lbbonline.com, 3 months ago

Joji was named Singapore’s Most Influential Creative Director by the Institute of Advertising Singapore two years in a row,

AD STARS is delighted to announce that Joji Jacob, Co-Founder and Creative Partner at BLK J in Singapore, is joining AD STARS 2018 as an Executive ... Read more

Hires, Wins & Business

Ad Stars Announces Junior Creative Recruitment Drive for 2018 Event

lbbonline.com, 3 months, 1 week ago

The New Stars Competition is an opportunity for young creatives to travel to South Korea and learn about the craft of advertising from leading executives

AD STARS is recruiting top junior creatives to compete in the 2018 New Stars competition, which is open to anyone with less than three years’ indus... Read more

Awards and Events

Ad Stars Appoints Woon Hoh and Toby Talbot as First Executive Judges of 2018

lbbonline.com, 3 months, 1 week ago

Woon will oversee Direct, Media, Promotion, PR, Data Insights, Social & Influencer and Toby will judge Diverse Insights, Outdoor, PSA, Place Brand and Radio & Audio

AD STARS has announced its first Executive Judges for the 2018 AD STARS Awards: Wooh Hoh, Chief Creative Officer of Hakuhodo Asia Pacific; and Toby... Read more

Opinion and Insight

Change, Chaebol and #MeToo in South Korean Advertising

LBB Editorial, 3 months, 3 weeks ago

Between a surging #MeToo movement and a government that’s making noises about reforming the country’s corporate giants, the traditional hierarchies of Korean advertising may be eroded, finds LBB’s Laura Swinton

“Where’s the beef?” Sangsoo Chong is frustrated. According to him, excitement, entertainment and emotion have given way to efficiency across the So... Read more

Awards and Events

AD STARS Announces This Year’s Event Theme and Entry Categories

lbbonline.com, 3 months, 4 weeks ago

Entries are now open in 17 different categories

AD STARS is now inviting agencies, creatives, production companies, students and advertising enthusiasts from all over the world to submit their en... Read more

Opinion and Insight

Snowbound in South Korea: Adland’s Perspective on the Winter Olympics

LBB/Lab, 5 months ago

The world’s eyes are on PyeongChang, but what do local adlanders make of it? LBB’s Laura Swinton caught up with Publicis One’s Youmi Cho, Serviceplan’s Julie Kang and the team at Cheil to find out more

From the unprecedented entente between North and South Korea following the opening ceremony to the high-octane action on the slopes, the 2018 Winte... Read more

Creative

Cheil Worldwide's Campaign Combats Circulation of Illegal Voyeur Videos in Korea

Cheil Worldwide, 5 months, 3 weeks ago

The 'Stop Downloadkill' video series created for the Busan police has curbed downloads by up to 21% according to latest reports

Cheil Worldwide and Busan Metropolitan Police Agency(Busan police) recently launched “Stop Downloadkill” campaign in order to reduce hidden camera ... Read more

Creative

Social Anthropologist Shea Glover's Global Samsung Campaign Champions Natural Beauty

Cheil Worldwide, 6 months, 1 week ago

Spot created by Cheil Worldwide shows Shea exploring self-image by capturing photos of real-life people with a Samsung Galaxy A8

Samsung is tapping into Generation Z’s craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Wor... Read more

Hires, Wins & Business

Geometry Global Korea Appoints Mike Forster as Managing Director

Geometry Global, 6 months, 1 week ago

Forster was previously MD at Geometry Global Indonesia

Geometry Global Korea has appointed Mike Forster as its new managing director. Mike was most recently managing director at Geometry Global Indonesi... Read more