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WHAT'S NEW

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The Influencers

Spencer Campbell: The Work That Made Me

Final Cut New York, 9 hours ago

The Final Cut editor on the impact of Nike’s iconic ‘Write the Future’ campaign

An atomic bomb in the form of a soccer ball falls from the sky onto the skilled feet of Didier Drogba in the first moments of Nike’s “Write the Fut... Read more

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Getting to Grips with TikTok

LOLA MullenLowe, 10 hours ago

INFLUENCER: LOLA MullenLowe Barcelona’s Estefanía Navarro on how brands can leverage 2019’s breakout app

From time to time new social networks emerge, and they’re often presented as the new threat to Instagram. The reality is that few end up really com... Read more

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Why E.T. Did It for Me This Year

Curious Productions, Thu, Dec 05, 2019

Mark Grosvenor, co-founder of Curious Productions, reviews 2019's Christmas ads

I can’t help feeling that the whole ‘Christmas Campaign’ phenomenon may have peaked, but it’s nice to see a few retailers still putting the effort ... Read more

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Celebrating Togetherness This Holiday Season

Canadian Media Directors’ Council, Thu, Dec 05, 2019

INFLUENCER: CMDC president Shannon Lewis on standout festive Canadian work

Winter is my absolute favourite time of the year - the sights, sounds, and the sense of optimism in the air. Yes, the chilly air is here. Without a... Read more

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How Technology Is Disrupting Traditional Retail

Dept, Tue, Dec 03, 2019

INFLUENCER: Dept's Livia Hirsch delves into WebSummit 2019, and how speakers touched upon various ways brands could adapt and embrace trends

One can frequently spot headlines stating 'retail is dying'. And given how many large and more established brands are filing for bankruptcy, one co... Read more

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From E.T. to Oscar: The Top 10 Licensed IP Campaigns of 2019

Born Licensing, Mon, Dec 02, 2019

INFLUENCER: Born Licensing's David Born on the best ways advertisers leveraged entertainment IP in one way or another

2019 was another strong year for creativity in advertising. At Born Licensing we always have our eyes peeled for ways advertising agencies and adve... Read more

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The Influencers

Jeremy Corbyn - In Need of Repackaging or Reformulation?

Iris, Fri, Nov 29, 2019

INFLUENCER: Iris' Matthew Kershaw on what Labour can learn from marketing

With the latest YouGov MRP poll not bringing great news for the Labour leader, Jeremy Corbyn and the Labour party will need to think differently ab... Read more

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The Influencers

Stop Devaluing Creative by Giving It Away for Free

Truant London, Mon, Nov 25, 2019

Truant's Linn Frost on the benefits of removing creative from the pitch process

Creative ideas are valuable. They are the cornerstone of our business.They are the most labour-intensive part of our process.They are responsi... Read more

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Why the Dutch Advertising Industry is Uniting Behind a Unique Recruitment Drive

180 Kingsday, Fri, Nov 22, 2019

INFLUENCER: Sander Volten, CEO of 180 Kingsday, explains why agencies across Amsterdam are coming together to recruit refugee talent

This all began with an article I read in September 2018. Almost four years had passed since the height of the migrant crisis in Europe. People... Read more

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The Influencers

No Prince Charming Necessary: Why Frozen is a Game Changer

NERD Productions, Fri, Nov 22, 2019

INFLUENCER: How NERD Productions' Milana Karaica is trying to diversify the animation industry

As Frozen 2 is released, enthusiasts are eager for a sequel worthy of the first production. The first instalment, released in 2013, was widely rega... Read more