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WHAT'S NEW

New Talent

Leading Hispanic Agency Orcí Hires New Creative Director and Group Account Director

DBL.E PR, 16 hours ago

Javier Güemes becomes Creative Director and Lois Mosgrove is now Group Account Director

Orcí, known nationwide as a leader in Hispanic marketing and advertising, recently hired Javier Güemes as its Creative Director and Lois Mosgrove a... Read more

Opinion and Insight

What Marketers Need to be Concerned with Now

lbbonline.com, 18 hours ago

Andrew Orcí, CEO of U.S. Hispanic Agency Orcí, explains his agency's approach to marketing & multiculturalism

It’s no secret that brands can’t just wing it when it comes to creating ads or building campaigns. If they do, they risk alienating an entire audie... Read more

Hires, Wins & Business

Barkley Hires Social Influencer Aniesia Williams as Content Director

Barkley, 22 hours ago

Prior to joining Barkley, Williams led audience diversity initiatives for Project:Now through the Clinton Global Initiative

Kansas City-based agency Barkley announced today the addition of Aniesia Williams, a social media strategist and journalist, as its new Content Dir... Read more

Opinion and Insight

Q&A with Gentleman Scholar Designer Trish Janovic

Gentleman Scholar, 1 day, 13 hours ago

Trish began with GS as a freelance designer two years ago, read more to discover, her inspirations, style and favourite projects

Gentleman Scholar is a bicoastal U.S. creative production company drawn together by a love for design and an eagerness to push boundaries. The comp... Read more

Creative

IHOP Releases 'Declaration of Pancakes'

Droga5 New York, 1 day, 14 hours ago

American patriot inspired spot was created by Droga5 to celebrate Pancake Day and was shot by director, Randy Krallman and produced by Smuggler

Today, IHOP launched a new TV & online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP Nationa... Read more

Creative

DNA Appoints Summer Slater as Director of Communications Strategy

lbbonline.com, 1 day, 16 hours ago

Summer was previously a Director/Partner at Mindshare in Los Angeles where she oversaw the agency’s work with Nordstrom and Gruppo Campari

Integrated marketing agency DNA has hired Summer Slater in the new role of Director of Communications Strategy where she will oversee all aspects o... Read more

Creative

Audi's New RS 5 Campaign Reminds Us Not to Miss Life's Greatest Experiences

lbbonline.com, 1 day, 17 hours ago

'Final Breath' was created by Venables Bell & Partners features a man wrestling with death and was produced by Epoch, with editing and VFX by The MIll LA

Today, Audi is debuting a new commercial titled “Final Breath,” which features the all-new 2018 RS 5 Coupe Audi Sport vehicle.“Final Breath,” tells... Read more

Creative

Reebok's Flexweave Campaign Stars Man with Fastest Feet in the World

lbbonline.com, 1 day, 19 hours ago

Luis Badillo Jr shows his skills in spot created by Venables Bell + Partners, produced by Furlined, with VFX by Blacksmith and editing by Work Editorial

On March 1, Reebok will officially unveil its newest footwear technology – Flexweave. The new weave upper will arrive in earnest on the FAST Flexwe... Read more

Creative

Lucky Post Teams with Ad 2 Dallas to Launch Genesis Women’s Shelter Campaign

Lucky Post, 1 day, 21 hours ago

Touching PSA 'Be Her First Step' was directed and edited by Sai Selvarajan in collaboration with Element Ad 2 and aims to raise domestic abuse awareness

A new campaign for Genesis Women’s Shelter & Support aims to eradicate the helplessness of abuse and provide a path to lead an independent and ... Read more

Creative

Dockers' New Campaign Aims to Keep Modern Men 'Always On'

FCB US, 1 day, 22 hours ago

Campaign created by FCB West and produced by Biscuit, sees men tackling everyday problems with comedic and modern solutions

Dockers and FCB West are revealing the second phase of its global brand platform, “Always On.” Modern men are faced with a unique set of daily chal... Read more