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Opinion and Insight

Snowbound in South Korea: Adland’s Perspective on the Winter Olympics

LBB/Lab, 1 month ago

The world’s eyes are on PyeongChang, but what do local adlanders make of it? LBB’s Laura Swinton caught up with Publicis One’s Youmi Cho, Serviceplan’s Julie Kang and the team at Cheil to find out more

From the unprecedented entente between North and South Korea following the opening ceremony to the high-octane action on the slopes, the 2018 Winte... Read more


Cheil Worldwide's Campaign Combats Circulation of Illegal Voyeur Videos in Korea

Cheil Worldwide, 1 month, 3 weeks ago

The 'Stop Downloadkill' video series created for the Busan police has curbed downloads by up to 21% according to latest reports

Cheil Worldwide and Busan Metropolitan Police Agency(Busan police) recently launched “Stop Downloadkill” campaign in order to reduce hidden camera ... Read more


Social Anthropologist Shea Glover's Global Samsung Campaign Champions Natural Beauty

Cheil Worldwide, 2 months, 1 week ago

Spot created by Cheil Worldwide shows Shea exploring self-image by capturing photos of real-life people with a Samsung Galaxy A8

Samsung is tapping into Generation Z’s craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Wor... Read more

Hires, Wins & Business

Geometry Global Korea Appoints Mike Forster as Managing Director

Geometry Global, 2 months, 1 week ago

Forster was previously MD at Geometry Global Indonesia

Geometry Global Korea has appointed Mike Forster as its new managing director. Mike was most recently managing director at Geometry Global Indonesi... Read more

Hires, Wins & Business

Cheil Worldwide Names Jeongkeun Yoo as New President and CEO

Cheil Worldwide, 3 months ago

Yoo was formerly Executive Vice President at Cheil Worldwide

Cheil Worldwide has promoted Jeongkeun Yoo to President and CEO, effective immediately as of December 11, 2017 as former President and CEO Daiki Li... Read more

Awards and Events

LIA Awards Honours Cheil Worldwide Hong Kong as Asian Regional Agency of the Year

Cheil Hong Kong, 4 months, 2 weeks ago

This year Asia performed very well at LIA bringing home 129 statues

The results of the London International Awards were announced today and Ogilvy & Mather was named the Regional Network of the Year for Asia. Th... Read more

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The Influencers

Serviceplan's Julie Kang on Award-Winning Creativity and Tackling the Glass Ceiling

Serviceplan, 4 months, 3 weeks ago

CEO and Managing Director of Serviceplan Korea explains the philosophy of hiring the best talent, not based on gender or age

Serviceplan Korea is an integrated full-service agency based in Seoul, making a significant contribution to the success of the Serviceplan Group in... Read more


Cheil WW Creates Inspiring 'Go Beyond Fitness' Campaign for Samsung

Cheil Worldwide, 6 months, 1 week ago

New campaign created to promote the Korean phone maker's new wearable products

Cheil Worldwide Seoul has created ‘Go beyond fitness’ – a new film for Samsung – in which the new Samsung Gear Sport, updated Gear Fit2 Pro and Ico... Read more

Opinion and Insight

Ad Stars at Ten

LBB Editorial, 6 months, 2 weeks ago

Hwan-Jin Choi and Sangsoo Chong on bringing East and West together in the free-to-enter advertising festival

When Ad Stars was first launched ten years ago, it was co-founder and co-Chairperson Hwan-Jin Choi’s hope that the advertising festival and award s... Read more

Opinion and Insight

Helen Pak on Bamboo Ceilings, Role Models and Finding Her Voice

Grey Toronto, 6 months, 2 weeks ago

Chief Creative Officer of Grey Group Canada and President of Grey Toronto opens up to LBB’s Laura Swinton at Ad Stars

“This is actually a really emotional time for me because not only am I surrounded by great advertising, but this is actually the first time I’ve be... Read more