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The Essential List

The Essential List: Ilya Naishuller

Great Guns UK, 4 days, 17 hours ago

The director behind high-energy Biting Elbows and Leningrad videos reveals a surprising passion for chocolate…

Since he burst onto the scene and smacked us around the chops with his frenetic, first-person Biting Elbows promo, ‘Bad Motherfucker’, Ilya Naishul... Read more

Opinion and Insight

We Are Specialists in Russian Soul

LBB Editorial, 4 days, 17 hours ago

Embrace the ‘Ural state of mind’ with creatives Daria Ovechkina and Anton Rozhin

‘Advertise like Putin is not watching’. In Russia, that’s easier said than done. But creatives Daria Ovechkina and Anton Rozhin reckon it’s more po... Read more

Opinion and Insight

How Serviceplan Moscow Plugged into Russia’s Gamers

Serviceplan, 4 days, 17 hours ago

Alena Voskresenskaya on how the agency got into the eSports game early with Lawson’s Whisky

Gaming in Russia is big. Like, really big. It’s the 11th biggest video game market in the world, worth $1.4 billion. There are an estimated 72 mill... Read more

Creative

Everybody Loves Crabs in These Deadpan Russian Ads

lbbonline.com, 6 days, 20 hours ago

Agency Vokshod and director David Popescu embrace the unifying power of crab sticks

In a world where things are changing every second, where people can’t find mutual understanding in anything - from religion to culture - one agency... Read more

The Influencers

The New Money: If Cash is No Longer King, What Is?

POSSIBLE EMEA, 1 month, 2 weeks ago

Vlad Stinikov, chief creative officer at POSSIBLE Moscow, on a new form of world currency

So, how is our society changing? What is most valuable for us today? What are we ready to fight for? What is our life’s purpose? How do we measure ... Read more

Opinion and Insight

The Quasi-State

POSSIBLE EMEA, 2 months, 2 weeks ago

Vlad Stinikov, creative director at POSSIBLE, on a new form of public order

A robot tax. Here it is – the solution to all the problems of the mankind. The first decisive step towards building a new happy world, using the sa... Read more

Creative

FC Lokomotive Get Motivated by Army of Young Fans Who Support Them Against All Odds

Leo Burnett Moscow, 4 months, 1 week ago

Created by Leo Burnett Moscow, the spot shows the pro team's play-by-play reactions to praise from their youngest and most passionate fans

As a part of the image campaign "Steel together", launched in last September, FC “Lokomotiv Moscow” and creative agency Leo Burnett Moscow created ... Read more

Creative

Steamy Stuff as Y&R Moscow Uses Mirrors to Highlight Water Wastage

Y&R - EMEA, 4 months, 2 weeks ago

Colgate and AZIMUT Hotels turns mirrors into media

WPP-owned creative agency, Y&R Moscow, has devised a water-saving campaign for Colgate, which has been brought to life in collaboration with AZ... Read more

Creative

How Proximity Russia Teamed with Uber to Help Find Missing Children

Proximity Worldwide, 5 months ago

UberSEARCH campaign results in safe return of Yana, a 15-year-old child who had been missing

In 2016, Uber and Proximity (BBDO Russia Group) launched UberSEARCH — an experimental way to search for missing children in a big city by placing p... Read more

Creative

Blind Photographer Captures Natural Beauty in Powerful Samsung Russian Spot

Cheil Worldwide, 5 months ago

Cheil Worldwide Russia develops inspiring campaign in partnership with charity The White Cane

Striking landscape shots taken by a blind photographer sit at the heart of ‘Over the Horizon’ – a new campaign for Samsung created by Cheil Worldwi... Read more