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P&G's Safeguard Star-Studded Campaign Aims to Change Filipino Handwashing Forever

Publicis Worldwide, 4 hours ago

Created for P&G by Publicis Singapore, Safeguard’s latest social experiment, rooted in Filipino culture and pride, aims to spark a nation-wide movement

As the nation’s health partner, P&G’s Safeguard has always championed healthy handwashing habits in the Philippines. With its latest campaign #... Read more


BBDO Guerrero Unleashes Super Sauce Squad for Del Monte Spaghetti Sauce and Pasta

BBDO Asia, 2 months ago

The ‘Del Monte Spag Sarap Squad’ are five equally flavourful personalities that personify the food company's spaghetti sauce variants

BBDO Guerrero won the Del Monte Spaghetti Sauce and Pasta business earlier this year, following a competitive pitch.The assignment kicks off with t... Read more


BBDO Guerrero 's Quirky Radio Spots for Quaker Overnight Oats Celebrate Sleep

BBDO Asia, 2 months, 1 week ago

Quirky radio spots were develop around the idea that if you make your breakfast before you sleep you have more time to dream

BBDO Guerrero has developed a series of radio commercials promoting the habit of preparing your breakfast the night before with Quaker Overnight Oa... Read more

5 minutes with...

5 Minutes with… Federico Fanti

BBDO Asia, 3 months ago

BBDO Guerrero’s new ECD on his warm welcome in the Philippines and why Italian creatives rarely travel

Most new jobs require a bit of an adjustment, as you get used to different work cultures and clients. But few ‘adjustments’ are quite so dramatic a... Read more


Snickers Releases Wacky New World Cup-Inspired Campaign - The Wrong World Finals

BBDO Asia, 3 months, 1 week ago

Print campaign showcases a series of ludicrous global sporting events

BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals.Last night, the world tu... Read more

Opinion and Insight

Hacking for Good at Cannes Lions

Dentsu Inc., 3 months, 1 week ago

Tech lead / software developer at Dentsu Jayme-Syfu, J.R. Ignacio, describes his team's experiences trying to make the streets safer with tech

When I think of Cannes Lions, the first thing that comes to mind is award-winning work, learning from people who made award-winning work, and beach... Read more


Bench Launches Gender Neutral Body Spray Packaging for Pride Month 2018

TBWA Worldwide, 3 months, 2 weeks ago

Project was conceived by agency TBWA\SMP for Bench following the viral success of their 'Amoy Kita' commercial earlier this year

For Pride Month 2018, Bench, the Philippines’ leading fashion and lifestyle brand, joined in the festivities by redesigning the packaging of its su... Read more


Cars Meet Monsters in BBDO Guerrero’s Road Safety Campaign 'Playstreet'

BBDO Asia, 4 months, 3 weeks ago

Campaign for Johnson's Baby brings monsters to life with AR 3D street murals that interact directly with drivers

In the past, Filipino kids have grown up safely playing on the streets. But the sudden influx of vehicles and the lack of street signs and alerts h... Read more

Hires, Wins & Business

MullenLowe and ARC Make a MullenLowe MARC, 4 months, 3 weeks ago

PR agency joins forces with MulleLowe Group Philippines

MullenLowe Group Philippines has acquired the operations of ARC Public Relations, an agency founded by Celine Gabriel-Lim and Jenny Yrasuegui to cr... Read more

Hires, Wins & Business

Publicis One Philippines’ Media brands Starcom and Spark Foundry Add Multiple New Businesses

Publicis One, 5 months, 2 weeks ago

Agency hopes new business acquisitions such as Krispy Kreme Doughnuts and Max's Doughnuts will bolster growth and innovation for clients

Publicis One’s media brands Starcom and Spark Foundry have recently been appointed to handle media duties by an array of clients from the technolog... Read more