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Opinion and Insight

Hacking for Good at Cannes Lions

Dentsu Inc., 1 week, 1 day ago

Tech lead / software developer at Dentsu Jayme-Syfu, J.R. Ignacio, describes his team's experiences trying to make the streets safer with tech

When I think of Cannes Lions, the first thing that comes to mind is award-winning work, learning from people who made award-winning work, and beach... Read more


Bench Launches Gender Neutral Body Spray Packaging for Pride Month 2018

TBWA Worldwide, 1 week, 4 days ago

Project was conceived by agency TBWA\SMP for Bench following the viral success of their 'Amoy Kita' commercial earlier this year

For Pride Month 2018, Bench, the Philippines’ leading fashion and lifestyle brand, joined in the festivities by redesigning the packaging of its su... Read more

Hires, Wins & Business

MullenLowe and ARC Make a MullenLowe MARC, 1 month, 3 weeks ago

PR agency joins forces with MulleLowe Group Philippines

MullenLowe Group Philippines has acquired the operations of ARC Public Relations, an agency founded by Celine Gabriel-Lim and Jenny Yrasuegui to cr... Read more

Hires, Wins & Business

Publicis One Philippines’ Media brands Starcom and Spark Foundry Add Multiple New Businesses

Publicis One, 2 months, 1 week ago

Agency hopes new business acquisitions such as Krispy Kreme Doughnuts and Max's Doughnuts will bolster growth and innovation for clients

Publicis One’s media brands Starcom and Spark Foundry have recently been appointed to handle media duties by an array of clients from the technolog... Read more


Prepare to Care with Vicks Philippines' Heartwarming True Story

Publicis Worldwide, 5 months, 3 weeks ago

Created by Publicis Singapore, the film tells the story of Hernando and his journey of transformation when a young orphan enters his life

Vicks, a brand synonymous with Family Care globally, has launched a heartwarming online video entitled, Learning to Love #TouchOfCare, which reinfo... Read more

Hires, Wins & Business

Gladys Basinillo Appointed Chief Growth Officer of Media and Capability Brands

Publicis One, 6 months ago

Gladys will oversee the Starcom, Spark Foundry and Liquid Thread brands

Publicis One Philippines recently announced the appointment of Gladys Basinillo as Chief Growth Officer of media and capabilities brands including ... Read more

Hires, Wins & Business

LT Group Consolidates Media Duties with Publicis One Philippines

Publicis One, 6 months, 1 week ago

Appointment sees Publicis One Philippines’ media brands take full media responsibilities from media strategy, planning to buying

Starcom and Blue 449, a part of Publicis One in the Philippines have been selected to handle the entire media business of LT Group, Inc. comp... Read more


Havas Ortega Partners with CNN Philippines for a Series on HIV/AIDS

Havas Worldwide, 7 months, 3 weeks ago

CNN to use data and insights from the agency’s Millennial Codes research project

Havas Ortega has partnered with CNN Philippines for a new series on HIV/AIDS. As part of this partnership, CNN will use the data and insights ... Read more

Hires, Wins & Business

Raoul Panes Named Chief Creative Officer Of Publicis One Philippines

Publicis One, 8 months, 1 week ago

Raoul is a multi-term director and Hall of Fame recipient at the Creative Guild of the Philippines

Publicis One Philippines announced the promotion of Raoul Panes as Chief Creative Officer. He assumes the new role concurrent to his position as Ch... Read more


Bestads Six of the Best Reviewed by Merlee Jayme, Chairmom/CCO, Dentsu Jayme Syfu, 8 months, 1 week ago

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites

BEST TVBest: The North Face Imagination. I loved the insight. The story naturally celebrates what the brand stands for. With the awesome free-s... Read more