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The Essential List

The Essential List: Hans Brouwer

MassiveMusic Amsterdam, 2 weeks, 3 days ago

Culture, tech, travel and some peng munch from MassiveMusic founder Hans Brouwer

Today we’re launching a new regular feature on LBB and it’s called The Essential List. The Essential List really is what it says on the tin: a list... Read more


Discover the Pure Joy of Food with Ella's Kitchen and iris Amsterdam

iris, 3 weeks, 6 days ago

Integrated campaign helps parents encourage their kids to develop a good relationship with food

Organic baby food company Ella’s Kitchen Brands has launched its first major campaign in the Netherlands, Kleine Foodies, continuing its mission to... Read more

Awards and Events

WE ARE Pi Scoops Silver at the Ad Age Small Agency of the Year Awards

WE ARE Pi, 1 month ago

The campaign sent a few lucky winners to the skies above Las Vegas to party in a zero gravity plane

Amsterdam-based Ideas Company WE ARE Pi has won a silver award for their Desperados Bass Drop campaign in the Digital Campaign of the Year category... Read more

Hires, Wins & Business

Amsterdam-based Creative Agency Khanna\Reidinga Rebrand as KRFL

Khanna \ Reidinga \ Faralley \LeBon, 1 month ago

The agency now boasts two new partners, new clients, a new office and a new identity

Amsterdam-based independent creative agency Khanna\Reidinga today announces a merger and a new name: Khanna\Reidinga\Faralley\LeBon, or KRFL for sh... Read more


Onesize Creates Visual Identity for Hit FX Series 'The Strain', 1 month ago

The Dutch agency created the spot for the final episode of the fourth series of the show

Award-winning creative studio Onesize, the internationally-focused, Amsterdam-based agency for distinctive design in motion, continues its strong d... Read more

Your Shot

Your Shot: The Sorcery Behind Lynx’s Magic Mirror

72andSunny Amsterdam, 1 month, 1 week ago

72andSunny’s Creative Director Matt Heck on how Lynx are battling ‘toxic masculinity’ and dodgy hairdos in their Dublin barber shop

Many feminist column inches have been dedicated to the subject of “toxic masculinity” of late. The radical idea that centuries-old societal norms a... Read more


Lynx Gives Irish Guys the Tools to ‘Find Their Magic’ with Interactive Pop-up Store in Dublin

72andSunny Amsterdam, 1 month, 1 week ago

Created by 72andSunny Amsterdam and UNIT9 London, this magic mirror lets you try out new hairstyles

Borne out of the radical new positioning that celebrates guys' individuality, Lynx is going onestep further in their mission to empower young men t... Read more


Radar: Directing Duo Mathy and Fran

Mr.Frank, 1 month, 1 week ago

The dynamic directing team spill all their secrets in Mr.Frank's latest director profile

Mathy Tremewan and Fran Broadhurst are a British directing duo based in London. Known for their vivid graphic style and iconic music videos, Mathy ... Read more


W+K Amsterdam Give Netherlands Women's National Football Team a Fierce New Emblem

Wieden+Kennedy Amsterdam, 1 month, 1 week ago

The new crest on their Nike kit gives the Dutch women's team their own symbol of pride

Ahead of the UEFA Women’s European Championship, the Royal Dutch Football Association (KNVB) is introducing a new crest featuring a fierce Lioness ... Read more

Opinion and Insight

Heightened Security at Cannes Should Inspire Industry to Create World-Changing Work

Critical Mass, 1 month, 2 weeks ago

Critical Mass speaks to LBB’s Addison Capper about one sad aspect of Cannes Lions 2017 that was impossible to miss

The heightened security at Cannes Lions this year should be inspiration for the ad industry to “create work that makes the world a better place” ac... Read more