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Creative

Ogilvy Japan's Gyrokinetic Spokes for UberEATS Japan Aims to Raise Cycling Safety Awareness

Ogilvy & Mather Asia Pacific, 1 week, 2 days ago

The campaign was made in partnership with Eyes Japan, a Fukushima based tech startup

Ogilvy Japan has just launched a road safety campaign - “Safety Spokes” - using UberEATS bikers as the main focus of the piece. The goal was to rai... Read more

Awards and Events

Short Shorts Film Festival & Asia Announce Official 2018 Entry Submission Dates

Branded Shorts, 1 week, 5 days ago

BRANDED SHORTS, by Academy Awards qualifying festival, is now accepting entries of branded movies from all over the world

Short Shorts Film Festival & Asia (SSFF & ASIA), a qualifying film festival for the annual Academy Awards and one of Asia’s largest interna... Read more

Hires, Wins & Business

TOKYO Appoints Ben Conkey as New Colourist

lbbonline.com, 3 weeks, 5 days ago

Ben has now been working as a colourist for over 20 years

TOKYO has officially welcomed new Colourist Ben Conkey for Japan representation. Starting with his father’s Australian-based post-production c... Read more

Hires, Wins & Business

WPP and ADK Fall Out Goes Public in Takeover Tussle

LBB Editorial, 1 month, 1 week ago

Sir Martin Sorrell goes on the offensive with official statement

WPP has gone for the jugular in a statement concerning the takeover of Japanese agency ADK. WPP has a 24.5% stake in the agency – and ADK has recen... Read more

5 minutes with...

5 Minutes with… Show Yanagisawa

Blink, 1 month, 1 week ago

The visionary director behind Gravity Cat and Snow Beauty on exploring time, finding beauty in decay and doing ‘emotional maths’

In an age of disposable churn, director Show Yanagisawa stands out as a craftsman who won’t cut corners and compromise his creative vision. Gravity... Read more

Creative

Dictionary Film's Peter Grasse Trumps America from Japan

lbbonline.com, 1 month, 3 weeks ago

Recreating Diesel's all-American campaign for a Japanese audience proved to be an improvement on the original

You’ve won an existing campaign to adapt for a local audience. You have two choices in front of you. Treat it as if it’s the lowliest job on the cr... Read more

Editor Icon

Creative

Watch this Real Flower Dress Decay in Mesmerising Tokyo Time-lapse

LBB Editorial, 1 month, 3 weeks ago

Gorgeous short from Gravity Cat director Show Yanagisawa

Show Yanagisawa, the director behind hits like Gravity Cat and Shisheido’s High School Girl spot, has taken his eye for detail and passion for in-c... Read more

Creative

Mitsubishi Celebrates 100th Year Anniversary by Paying Homage to Japanese Legends

Soft Citizen, 2 months, 2 weeks ago

Henry Lu and John St. bring a century long celebration of excellence and kaizen to life in this multi platform execution for Mitsubishi.

To Mark 100 years of Mitsubishi, they tracked down groups of Japanese people who have kept to their ethos as long and as steadfastly as the Japanes... Read more

Creative

Japanese Newspaper Helps Readers Prepare for Earthquakes in This Smart Dentsu Campaign

Dentsu Asia-Pacific, 3 months ago

Having experienced the Great Hanshin Earthquake, the Kobe Shimbun newspaper published a visual guide to help pack emergency supplies

‘Emergency Collectives’ is a new way to prepare for a disaster by itemizing emergency supplies. Having experienced the Great Hanshin-Awaji Earthqua... Read more

Creative

Headbang to Your Webcam to Unlock Music with This Heavy Metal Promo

Ogilvy & Mather Asia Pacific, 3 months, 1 week ago

Ogilvy Japan teams with Sony Music Japan to launch one-of-a-kind promotion for electrocore band Crossfaith

According to Spotify, heavy metal is ruling the streaming airwaves across the world, revealing metal fans as the most loyal among music fans.To ann... Read more