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Creative

Publicis Milano Create Blockbuster-Inspired Ads for Heineken's UEFA Champions League Campaign

Publicis Italy, 6 days, 13 hours ago

There are 3 TV spots in which a particular football player lives again one of his memorable UEFA Champions League moments as a player, but now through cinema lens

The new Heineken UCL campaign conveys that a UCL match is a blockbuster show worth watching as It is an unpredictable story that is written live by... Read more

Editors
Choice

Creative

Perfection is Boring, as this New Diesel Ad Proves

Publicis Italy, 1 week, 6 days ago

This visual feast from Publicis Italy is the agency's first work on the fashion account

While the web pursues #flawless Diesel celebrates imperfection in new campaign - 'Go With the Flaw' - directed by François Rousselet.Diesel has alw... Read more

Hires, Wins & Business

MullenLowe Group Italy Welcomes Nicola Rovetta as New Chief Creative Officer

MullenLowe Group, 2 weeks ago

Rovetta is a respected speaker, teacher and a lecturer in Universities and a regular juror for international and national creativity festivals and awards

MullenLowe Group Italy announced the appointment of Nicola Rovetta to the role of Chief Creative Officer. He has been tasked with helping to develo... Read more

5 minutes with...

5 Minutes with… Bruno Bertelli

Publicis Worldwide, 2 weeks, 1 day ago

Publicis Worldwide’s Global CCO on Hal 9000, Michael Jordan and how a chance encounter in the Seychelles led to a career in advertising

Bruno Bertelli has spent much of the past year about 40,000 feet above sea level, whizzing about from country to country as part of his role as Pub... Read more

Hires, Wins & Business

Diesel Chooses Publicis as New Global Partner for Communication

Publicis Italy, 2 weeks, 2 days ago

The process started in early 2017, beginning with the development of a brand study, and expanding to the global creative of the next-generation campaigns and related projects

 Diesel, the legendary fashion brand part of the OTB group, has appointed Publicis Italia, the agency led by Bruno Bertelli, Global Chief Crea... Read more

Hires, Wins & Business

Diesel Awards Global Creative and Strategic Duties to Publicis Italy

Publicis Italy, 2 weeks, 6 days ago

Agency to launch new global campaign for the F/W 2017 season in September

Diesel has appointed Publicis Italy, the agency led by Bruno Bertelli, Global Chief Creative Officer of Publicis WW, to handle its global creative ... Read more

Creative

Cookies & Partners Launches First Sex Toy Commercial to Air on Italian TV

lbbonline.com, 3 weeks, 6 days ago

Milan-based agency creates cheeky new spot for MySecretCase

A sex toy commercial is being run on Italian television for the very first time, challenging attitudes towards sex and women.The 30-second clip, fr... Read more

Creative

Could You Survive This Game of Thrones Marathon?

lbbonline.com, 1 month, 1 week ago

GoT super-fans take part in a real-life marathon in Sky campaign from M&C Saatchi Milan

For the launch of Game of Thrones season seven, Sky and M&C Saatchi Milan created the first TV marathon actually run by fans of the award-winni... Read more

Creative

Switched On: Benetton Illuminates Contraception with UN Population Fund

LBB Editorial, 2 months, 1 week ago

Promoting family planning with the UNFPA through the Power Her Choices campaign, writes Alex Reeves

Benetton have used their reputation as one of the world’s most provocative marketers to take on many injustices over the decades. This time they’re... Read more

Creative

Ector The Protector Bear is The World's First Passive Smoke Detector Toy

The Integer Group, 3 months ago

The campaign was created by Roche in partnership with Integer Italy to raise awareness about passive smoking and its risks for children

Ector, the first toy that coughs every time someone smokes next to him is set to protect children from passive smoking One out of two children... Read more