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Creative

Generator's Igor Borghi Directs Dynamic Dancing Spot for TIM

Generator, 1 week, 2 days ago

Ad features an entire town dancing in unison to promote Italian telecommunications company TIM

Generator director Igor Borghi captures the talents of street dancer Sven Ottenin this new spot for Italian telecommunications company TIM.In this ... Read more

Hires, Wins & Business

The Family Signs Director Albert Uria

The Family, 1 week, 4 days ago

Albert has directed commercials for the likes of Coca-Cola, Seat, Mercedes, Ford, Nissan and McDonald’s

Milan-based production company The Family has announced the signing of director Albert Uria to its roster.Albert combines strong acting performance... Read more

Creative

World Champion Wheelchair Fencer Stars in Striking New Toyota Film

Blink, 2 weeks, 1 day ago

Beatrice 'Bebe' Vio features in inspiring 'As I Really Am' spot from The&Partnership Rome and Filmmaster Productions

Director Philippe Tempelman has directed this stunning new film for Toyota, 'As I Really Am'. Starring world champion wheelchair fencer, Beatrice '... Read more

5 minutes with...

5 Minutes with… Vicky Gitto

LBB Editorial, 2 weeks, 1 day ago

The ADCI president and Y&R Italy’s former Chairman on growing up in Sicily, modernising an agency and pasta

For the last eight years Vicky Gitto been an integral part of Y&R Italy, most recently as chairman, chief creative officer and global creative ... Read more

New Talent

New Talent: D I • A L

LBB Editorial, 2 weeks, 1 day ago

LBB’s Liam Smith catches up with Italian directing duo and real-life couple Diego Indraccolo and Alice Gatti

Italian filmmakers Diego Indraccolo and Alice Gatti may have grown up in different cities (Diego is from Naples, while Alice is from Rome), but fat... Read more

Opinion and Insight

5 Italian Women Who Are Slaying the Directing Game

LBB Editorial, 2 weeks, 1 day ago

Find out more about the stories, styles and philosophies of these inspiring filmmakers

There’s no denying film directing is still a male-dominated landscape. But if you find yourself asking ‘where are all the women directors?’, you ne... Read more

Your Shot

Campari & JWT Milan: Building a Legend

J. Walter Thompson Europe, 2 weeks, 1 day ago

Campari’s Andrea Neri and the JWT creative team explain the thinking behind their cinematic epic

Just over a year ago Campari took a left turn with its marketing strategy, launching the Campari Red Diaries - a series of stories bringing to life... Read more

Creative

Paramount Channel Dedicates February to Cinema Lovers

Cookies & Partners, 2 weeks, 2 days ago

Cookies & Partners cut the promo together from iconic Oscar-winning films the channel is showing this month

February is known as the lovers’ month, but it’s not just for couples. Everyone of us feels love: it can be for a person, for an animal, a place, a... Read more

Creative

Engie Online Film Series Shows Range of Roles the Brand Plays in People’s Lives

lbbonline.com, 2 weeks, 2 days ago

Four films, created by The Big Now, highlight the presence of the energy company across all segments of life and business

After its initial launch in December across TV, press and web, creative agency The Big Now has added four online films to its 'Enjoy, Engie' campai... Read more

Creative

Italians Passionately Disagree About Food, But Agree to Enjoy a Coke

McCann EMEA, 2 weeks, 2 days ago

New campaign from McCann Italy highlights the simple, un-debatable pleasure of Coca-Cola

'Coca-Cola De Gustibus' is the new communication platform, aired Saturday February 4th, to promote the habit of pairing Italians’ favourite food wi... Read more