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Creative

Heineken's Latest Alcohol-Free Beer Campaign Reminds Us You Can Have One Anywhere

Heineken , 4 days, 1 hour ago

Publicis Italy's campaign premise is based around the inclusiveness of Heineken 0.0 to all moments and social occasions

Heineken has launched the biggest ever campaign for an alcohol-free beer in the UK. The integrated ‘Now You Can’ campaign includes a £6 million-pou... Read more

Creative

Chicco Suggests Italians Have Something to Do Now The Football Is Over

Generator, 1 week, 2 days ago

Piece made in support of the future Italian football team was directed for Chicco by Generator's Igor Borghi

This might cheer you up after the England loss last night.Generator's Igor Borghi helps Chicco for (h) films to point out the benefits of not being... Read more

Creative

Daniele Cobianchi Named CEO of McCann Worldgroup Italy

McCann Worldgroup, 1 week, 2 days ago

Daniele first joined McCann in February, 2014, following over 15 years of leadership experience in other global agency networks

McCann Worldgroup announced today that Daniele Cobianchi has been named CEO of McCann Worldgroup Italy. Cobianchi, already CEO of McCann (Advertisi... Read more

The Immortal Awards

My Most Immortal Ad: Bruno Bertelli

The Immortal Awards, 1 week, 4 days ago

The Immortal Awards juror and global chief creative officer of Publicis Worldwide on Nike’s epic game of tag…

In the run-up to this year’s Immortal Awards, our jurors will each select an ad that they believe deserves the title of Immortal. Bruno Bertel... Read more

Creative

Venice TV Award Announces 'New Talent' Category

GOLDEN AWARD OF MONTREUX, 3 weeks, 2 days ago

Award event also reveals entry details

A special concern of the first Venice TV Award is the promotion of new talents in order to introduce tomorrow’s creatives to international standard... Read more

Awards and Events

Venice TV Award Jury Announced

GOLDEN AWARD OF MONTREUX, 1 month ago

The panel is made up from experts with a strong contribution to the global world of TV

The first VENICE TV AWARD (venicetvaward.com) supported by egta, and ACT (Association of Commercial TV) is a statement that the TV Industry remains... Read more

Creative

Heineken's New Campaign Aims to Put an End to Drink Driving

Heineken , 1 month, 1 week ago

Publicis Italy's campaign comprises a series of films with F1 legend Nico Rosberg and a case study that aim to curb drink and driving mentality

Heineken has partnered with leading behavioural change experts to develop a programme for its responsible consumption campaign, When You Drive, Nev... Read more

Awards and Events

FEPE International Announces 2018 Awards Winners

lbbonline.com, 1 month, 1 week ago

Classic award was taken by music streaming company Spotify and Japan National Tourism Organisation bagged the Digital award

International Out of Home Association FEPE International has announced the winners of its 2018 Awards, presented at its annual Congress in Sorrento... Read more

Opinion and Insight

Advertising, it’s Time to Catch Up to HDR

BAND, 1 month, 2 weeks ago

BAND’s Adriano Mestroni drills into why the industry needs to move on from obsolete technology

HDR monitors are a real big step forward towards achieving realism of the reproduced image.The monitors, TV screens and projectors that we’ve alway... Read more

Your Shot

Your Shot: How DIESEL Disrupted Tedious Meetings with a Cruelly Uncomfortable Capsule

Publicis Italy, 1 month, 2 weeks ago

Publicis Italy’s Mihnea Gheorghiu explains the rationale behind one of the strangest inventions unveiled at Milan’s Wired Next Fest

A couple of weeks ago Italy’s tech elite headed to Milan’s Giardini Montanelli to gaze into the future of business, technology and culture. Among t... Read more