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Creative

FCB Milan Unveils The Endless Possibilities of Being Free for PittaRosso

FCB EMEA, 17 hours ago

Campaign showcases the artwork of talented arm-less-artist-performer Simona Atzori

FCB Milan’s new campaign for PittaRosso sets the stage for a new strategic path of the footwear and accessories brand, with the aim of enlarging it... Read more

Creative

Igor Borghi Turns The World 'Upside Down' for Elica

Generator, 6 days, 10 hours ago

Generator Films director helps the domestic goods brand to think out of the box

Igor helps Elica flip things upside down with this new ad demonstrating how Elica are thinking outside the box.In this mixed up, upside down world ... Read more

Creative

Samsung's Pizzaut App Powers Inclusion

FCB EMEA, 1 week, 1 day ago

Samsung Corporate Social Responsibility project was created in partnership with FCB Milan and aims to help people with autism gain social and work skills

In Italy 500,000 people live with autism. They face challenges on a daily basis, often experiencing difficulties with communication and building re... Read more

Creative

Serviceplan Italy Launches Interactive Notebooks to Give to Hospitalised Children

Serviceplan, 1 week, 2 days ago

‘Libro Abio’ was conceived for ABIO, an Italian association for children in hospital, and Italian food brand Opera

For some children, going into hospital is like going to another planet, they face a lot of new situations, and spend a lot of time alone. So Servic... Read more

Creative

FCB Milan Wins Pitch for Crédit Agricole Campaign

FCB EMEA, 1 week, 3 days ago

Campaign for the mortgage company aims to satisfy growing need for customer convenience and flexibility

FCB Milan, the agency headed by Fabio Bianchi and Francesco Bozza, Managing Partner and Chief Creative Officer respectively, has been chosen by Cré... Read more

Creative

Four Seasons Come to Life in Surreal Fashion Film for TheDoubleF

lbbonline.com, 1 week, 6 days ago

Low (The Big Now) creates new spot to celebrate TheDoubleF's first anniversary

In this stylish new film, Italian agency Low (The Big Now) celebrates the first anniversary of TheDoubleF with a top-notch birthday video. The... Read more

5 minutes with...

5 Minutes with… Ada Bonvini

The Family, 2 weeks ago

The Family Executive Producer on applying economics to production, nurturing talent and almost being shipwrecked in a storm

Ada Bonvini joined production company The Family as Partner and Executive Producer in 2016, having spent 16 years at Filmmaster Productions. Alongs... Read more

Opinion and Insight

Push, Dare and Go Beyond

Y&R - EMEA, 2 weeks ago

Simona Maggini, the CEO of Y&R Italy talks to LBB’s Alex Reeves about the challenges of Italian adland, the need to be proactive on women’s leadership and finding a new CCO

Simona Maggini has been leading Y&R Italy as CEO since 2015. Here, Maggini chats to LBB's Alex Reeves about working across the CEE market, how ... Read more

The Essential List

The Essential List: Karim Bartoletti

LBB Editorial, 2 weeks ago

Partner & EP at Indiana Production’s worldwide background means he has a lot of strong feelings about a lot of different things

Born in Switzerland to an Italian father and an Iranian mother, Karim Bartoletti studied in Milan and then Illinois, before taking the plunge into ... Read more

Radar

Scenario: Behind DUDE’s Most Ambitious Original Production to Date

DUDE, 2 weeks ago

Ivan Merlo, EP and director at DUDE, on the agency’s mysterious new short film

Milan and London-based agency/production company DUDE has recently been dipping its toes in original productions and their latest project is sure t... Read more