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Creative

Enel Opens the Door to Drones, Phones and Automobiles in New Spot

Saatchi & Saatchi Worldwide, 2 weeks, 5 days ago

Saatchi & Saatchi Italy and We Are LA create stunning new film for the Italian energy company

Italian energy giant Enel and Saatchi & Saatchi Italy this week release ‘Door’, Enel's latest TV spot. Following a strategic shift last year to... Read more

Creative

Ogilvy and Urban Vision Tackle London's Air Pollution with Revolutionary Fabric

Ogilvy & Mather UK, 2 weeks, 5 days ago

Fabric developed by Anemotech exploits the natural circulation of air to significantly reduce the particle pollution present in the atmosphere

Can advertising contribute to solving the problem of urban pollution?Ogilvy Italy and Urban Vision (a leader in sponsored restorations) will wrap t... Read more

Opinion and Insight

Cinema Paradiso: Italian Commercial Production on the Rise?

LBB Editorial, 4 weeks, 1 day ago

The noughties’ tough economic climate has forged fearless problem solvers of Italian producers and things could be looking up, writes LBB’s Laura Swinton

World class problem solvers It’s no secret that Italy was one of the hardest hit by the global financial crisis of the late noughties, but one ... Read more

Opinion and Insight

Is Italy About to Experience a Digital Renaissance?

LBB Editorial, 4 weeks, 1 day ago

The digital slow coach of Europe is speeding up and startups are channelling design expertise into digital – though big brands remain cautious, finds LBB’s Laura Swinton

When we think of digital creativity hot spots around the world, the likes of San Francisco and Sweden might be the first to spring to mind. Think a... Read more

Opinion and Insight

Campaigns and Catwalks: Is Italy Advertising’s Most Stylish Market?

LBB Editorial, 4 weeks, 1 day ago

LBB’s Paul Monan talks to Jane Reeve, Regional Director of J. Walter Thompson Europe, to find out just how stylish Italian adland really is

The purple of Fiorentina. The pink of Palermo. The black and red of Milan to the black and blue of arch-rivals Inter. There’s the black and white o... Read more

Opinion and Insight

abstr^ct:groove: Audiovisual Explorers

LBB Editorial, 4 weeks, 1 day ago

The self-proclaimed cinematic bastards on their quest to redefine cinema with modern technology

Since starting out as a passion-project by a group of friends 13 years ago, it’s fair to say that abstr^ct:groove has more than outgrown its modest... Read more

5 minutes with...

5 Minutes With… Cristiana Boccassini

Publicis Italy, 4 weeks, 1 day ago

Publicis Italy ECD on her motivation and why she doesn’t like to feel sorry for herself when it comes to equal opportunities

Cristiana Boccassini started out studying classics, architecture and interior design, before enlisting for advertising school. Training and working... Read more

Opinion and Insight

Startups, Artists, Musicians and More: 12 Creative Inspirations from Italia

LBB Editorial, 4 weeks, 1 day ago

Non-advertising folk and businesses to keep your eye on

1. EmpaticaA Milan based startup that designs products that help to save lives. Their most famous product is Embrace, a wearable device with clinic... Read more

Opinion and Insight

Why Turin Should Be On Your Creative Radar

LBB Editorial, 4 weeks, 1 day ago

LBB’s Addison Capper discovers a traditionally industrial city undergoing a creative revolution

Turin was a city that flourished around Fiat. An industrial city, full of warehouses, dedicated to the production and manufacture of motorcars. Muc... Read more

Opinion and Insight

5 Crazy Creative Italian Virtuosos You Don’t Want to Miss

LBB Editorial, 4 weeks, 1 day ago

We catch up with some of the most exciting directors and photographers working in Italian advertising

With an abundance of culture and a penchant for food, fashion and spaghetti westerns, Italy has produced a menagerie of world-class directors. From... Read more