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Mullen Lintas Creates Youthful Energy-Inspired Campaign for Standard Electricals

MullenLowe Asia Pacific, 1 day, 8 hours ago

The storyline of all the 3 films centre around actress and entrepreneur Alia Bhatt and the appliances in her home that help her live her life

Mullen Lintas conceptualises a new quirky campaign with Alia Bhatt for Standard ElectricalsMumbai, 21st February, 2018: Over the years, Standard El... Read more

Brand Insight

Wavemaker and Ogilvy Launch Effectiveness Lab in India

Wavemaker Global, 3 days, 14 hours ago

Branded content will be the first area of study that the lab will investigate

Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectivenes... Read more

Influencer Icon

The Influencers

Stereotyping in Storytelling

Nomad Films, 6 days, 7 hours ago

INFLUENCER: Nomad India's Amitabh Bhattacharya on the challenges of weaving a global story including a country as diverse as India

Over the last few years there has been an increasing trend among international clients to make India an important part of their global story. India... Read more


Mullen Lintas Celebrates ‘Laziness’ in Crabtree's New Ad for Home Automation Solutions

MullenLowe Asia Pacific, 6 days, 11 hours ago

Campaign film highlights how an eccentric billionaire becomes able to cut his maids and butlers out of work by getting his home appliances automated

 Mullen Lintas Delhi office has conceptualised the latest campaign for Crabtree to promote their Home Automation Solutions. Crabtree is the hi... Read more


Rob Kaplan's New Suzuki Swift Spot Inspires All Drivers to Be Limitless

Generator, 1 week, 2 days ago

Dentsu Creative Impact and Good Morning Films launch stylish new spot

In this new spot, entitled 'Be Limitless' created by Dentsu Creative Impact and directed by Rob Kaplan through Good Morning Films, a Suzuki Swift i... Read more


Lowe Lintas Heart-Warming Valentine’s Day Spot for Tanshiq Aims to Remind Us #LoveRemains

MullenLowe Asia Pacific, 1 week, 2 days ago

The film conceptualised by Arun Iyer, Chairman and CCO – Lowe Lintas and directed by Gauri Shinde talks candidly about the meaning of love

The best occasion to talk about love is the day when it is celebrated - Valentine’s Day. Like every year, even this year, love will be celebrated o... Read more


Mullen Lintas Brings the Love in New Spot for Limited Edition Vivo Phone

MullenLowe Asia Pacific, 1 week, 3 days ago

Indian fashion designer Manish Malhotra stars in new Valentine's Day ad

To celebrate the season of love, Vivo India roped in fashion designer Manish Malhotra to design the V7+ limited edition. Mullen Lintas conceptualis... Read more

Hires, Wins & Business

Ogilvy Mumbai Announces New Leadership Appointments

Ogilvy & Mather Asia Pacific, 1 week, 3 days ago

Abhik Santara appointed Head of Office, Ogilvy Mumbai; VR Rajesh named Managing Partner

Ogilvy and Mather has announced that Abhik Santara and VR Rajesh will take on the responsibilities of Mumbai Office Head and Managing Partner, resp... Read more


New Bajaj Auto Campaign Celebrates The Boy In Every Man

MullenLowe Asia Pacific, 2 weeks, 2 days ago

Campaign created by Mullen Lintas to promote the new relaunched Bajaj Discover motorcycle range

Discover, from India's leading two-wheeler brand – Bajaj Auto, has released a new campaign. It has been conceptualised by Mullen Lintas. Bajaj Auto... Read more


DDB Mudra Group's Spot for MuscleBlaze Aims to Make Us Hungry to Meet Our Goals

DDB Group Asia Pacific, 2 weeks, 3 days ago

Film received around 5 million views on Facebook and 2.21 million views on YouTube

In a short span of time, MuscleBlaze has created a strong foothold in the market for authentic whey protein supplement. The increasing popularity o... Read more