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Hires, Wins & Business

Heather Gupta Joins MullenLowe Lintas Group as Group HR Director

MullenLowe Group, 1 week, 1 day ago

Heather Gupta will take over the HR operations with immediate effect until June 2019

MullenLowe Lintas Group, which consists of three agencies – Lowe Lintas, Mullen Lintas and PointNine Lintas has hired Heather Gupta as Gr... Read more

Creative

Real Kashmir FC Celebrates ‘Real’ Kashmir In New Evocative Film

Cheil India, 1 week, 5 days ago

Touching campaign by Cheil WW India aims to show how football brings people together in the Kashmir region

The Real Kashmir Football Club (RKFC) is celebrating its entry to India’s I-League – the biggest professional football league in the country –... Read more

Creative

Lintas Delhi Dishes out Pleasing Campaign for Havells Home Appliances

MullenLowe Asia Pacific, 2 weeks, 1 day ago

MullenLowe agency's campaign idea reflects the changing times where the responsibility of household chores is happily shared between the couple

Havells has made a name for itself by being one of those few brands with novel marketing communication in seemingly undifferentiated and unexciting... Read more

Hires, Wins & Business

Lowe Lintas' Germ Nashini Campaign for Lifebuoy Protects Indians from Festive Fervour Fever

MullenLowe Asia Pacific, 3 weeks ago

Hygiene-focused film shows how special festive food eaten with just hands can be safely done by using its germ protection soap first

India, a land of millions of gods and festivals with each occasion seeing a vast number of people in a perfect melting pot of devotion, celebration... Read more

Awards and Events

McCann Worldgroup India Sweeps Global Strategy Awards

McCann Worldgroup, 1 month ago

Becomes the Agency of the Year at the prestigious Jay Chiat Awards for Strategic Excellence in New York

McCann Worldgroup India has swept the prestigious Global Jay Chiat Awards for Strategy held in New York yesterday evening, being crowned Agency of ... Read more

Creative

ŠKODA's Heartwarming Rapid Onyx Campaign Gives Little Girl a Big Surprise

Publicis Worldwide, 1 month ago

Touching family-focused car campaign conceptualised by Publicis India

The festive season witnesses a slew of new car launches including special edition offerings and other variants. With so much promotional activity u... Read more

Creative

Youth Charity Deliver Digital Tech to Help Depressed Young People

lbbonline.com, 1 month ago

The Charity hopes the campaign will encourage under 25-year-olds to use digital in a more balanced way

Research carried out by The Mix, the UK’s leading digital support charity for young people, has found that 72% of 16-24-year olds think digital tec... Read more

Creative

Vicks Demands That ‘Every Child Deserves the #Touchofcare’ in New Campaign

Publicis Worldwide, 1 month ago

Created by Publicis Singapore, the story is a first-person narrative by Nisha a young girl with a rare genetic skin condition- Ichthyosis

Vicks, a brand synonymous with family and care, has launched the second edition of Vicks #TouchOfCare, its heart-warming campaign that went viral l... Read more

Creative

Lowe Lintas' Axis Bank Campaign Sends Senior Citizen Customers Back To The Past

MullenLowe Asia Pacific, 1 month, 1 week ago

Initiative invigorates the bank's relationship with its senior customers by partnering with INOX to screen old Bollywood classics across 8 cities in India

Axis Bank, country’s third largest private sector bank has recently launched 'Flashback' - a film festival exclusively for its Senior Citizen custo... Read more

Creative

Isobar India Wins Digital Mandate for Marks & Spencer

Isobar, 1 month, 1 week ago

The digital agency will manage the retailer’s account from its Delhi office

Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer. Marks & Spencer (M&S) i... Read more