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Children Question Domestic Gender Roles in Essity's 'The Unfair Race'

Publicis London, Mon, Nov 12, 2018

Publicis London and Publicis Hungary partner to create a thought-provoking campaign that highlights the impact of gendered hygiene chores on children

Essity, a global hygiene and health company, has launched a campaign for the Zewa brand in Hungary to question gender roles when it comes to househ... Read more


Kia’s First Campaign Since UEFA Partnership Announcement Empowers Football Fans

Flatpack Films, Fri, Sep 28, 2018

Innocean, Reelbase / Itchy & Scratch Pictures, and Flatpack Films create rousing advert shot in Budapest

Kia Motors has teamed up with agency Innocean, production company Reelbase / Itchy & Scratch Pictures, and production service company Flatpack ... Read more

Opinion and Insight

Budapest Uncovered: Not Just Baths, Paprika, and Ruin Pubs

Flatpack Films, Fri, Aug 31, 2018

Flatpack Films’ Zita Kisgergely reveals why the Pearl of the Danube is a magnet for international productions

Every year, Hungary’s capital attracts some of the world’s biggest productions – earning it the fitting nickname, the ‘Hollywood of the Danube’. Th... Read more


White Rabbit Budapest Cooks Up Mesmerising Online Experience

White Rabbit Budapest, Fri, Feb 23, 2018

Gastropolis Cooking School takes you on an endless loop of culinary journey soundtracked by the psychedelic tones of Hungarian Artist DJ Titus

The Hungarian cooking school, Gastropolis wanted to improve its online presence, thus attracting more people to its cooking courses. White Rabbit B... Read more

The Essential List

The Essential List: Levente Kovacs

White Rabbit Budapest, Fri, Jan 12, 2018

White Rabbit’s Founding Partner and ECD on eavesdropping, folk dancing and his mother’s unbeatable cooking

If you want to make the most out of your time in Budapest, take a leaf out of Alice’s book and follow the White Rabbit. White Rabbit the agency, th... Read more

Influencer Icon

The Influencers

5 Tips for Achieving an Analogue State of Mind

White Rabbit Budapest, Fri, Dec 15, 2017

INFLUENCER: Levente Kovacs, creative director at White Rabbit Budapest, wishes you a happy analogue holiday

The upcoming realm of the much-hailed Internet of Things (hands up, who hasn’t heard this expression at least a dozen times in the past 24 hours?) ... Read more

Influencer Icon

The Influencers

Stay True to Your Character

White Rabbit Budapest, Fri, Nov 17, 2017

INFLUENCER: Stop being a dude playing a dude disguised as another dude, says Levente Kovacs

In Ben Stiller’s action comedy, Tropic Thunder – an enjoyable mix of stupidity and smart humour – Robert Downey Jr. plays Kirk Lazarus, an actor wh... Read more

Hires, Wins & Business

Publicis One Hungary Appoints Vazul Toth as Chief Operating Officer

PG Northern & Central Europe, Tue, Nov 14, 2017

Helga Sásdi named Brand Leader for Saatchi & Saatchi Hungary; Kinga Mészáros leaves the agency after 12 years

Publicis One has today announced the appointment of Vazul Toth as Chief Operating Officer of Publicis One in Hungary, effective 8th January 2018 an... Read more

Opinion and Insight

How the Shop of Possibilities Helped Sell Budapest – and Attract Talent

POSSIBLE EMEA, Fri, Nov 10, 2017

Inside POSSIBLE CEE’s unusual shop, full of beautiful objects, where you can pay with your CV

When POSSIBLE CEE were looking to recruit international talent to their Budapest office, they figured that they might have to try something a bit m... Read more

Opinion and Insight

What Adland Could Learn from Y&R Hungary About Creative Bravery

Y&R - EMEA, Fri, Sep 15, 2017

The agency challenged racist hatred against Syrian refugees and withstood public outrage to do the right thing

‘Creative bravery’ is a phrase bandied around so frequently and flippantly in the advertising industry that it’s almost become meaningless. Y&R... Read more