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The Influencers

Why Creativity Begins with Defining the Problem

Serviceplan, 1 day, 6 hours ago

INFLUENCER: Alessandro Panella, Managing Director Serviceplan Consulting Group considers the power of reframing the question before you think of the answer

Employees are often told by their bosses, “Don’t come to me with a problem, but with a solution!” Wouldn’t it be refreshing if your boss were to su... Read more

Creative

Sorry Goldfish, This Girl's Got Dreams of Space Travel

El Colony London, 1 day, 12 hours ago

Guy Goossens directed the charming spot for ING, which was created by Neverest and produced by Bozon

'Tis the season for “merry and bright” films, and this new piece by El Colony's director Guy Goossens for multinational banking corporation ING is ... Read more

Creative

Poetic Piece for Blue Cross Germany Cleverly Covers Both Addiction and Recovery

Serviceplan, 3 days, 9 hours ago

The copy-led campaign was conceived by Serviceplan Campaign in cooperation with Serviceplan Health & Life

Millions of Germans suffer from or are on the verge of addiction. The Blaues Kreuz in Deutschland e.V. (Blue Cross Germany) helps these people, yet... Read more

Creative

See Wind Power Through a Child’s Eyes in Beautiful New Audi Campaign

AvL/SE, 5 days, 11 hours ago

Thought-provoking film by AvL/SE reawakens our childlike wonder to launch the new Audi g-tron

Audi and AvL/SE launch a beautiful and thought-provoking new film that invites us to view wind energy through a child’s eyes. The campaign promotes... Read more

Creative

VW's Mobility Brand MOIA's Electric Car Sharing Project Aims to Take a Million Cars Off The Road

Khanna \ Reidinga \ Faralley \LeBon, 1 week, 3 days ago

Amsterdam creative agency KRFL creates name, identity, VR experience and launch campaign for ‘MOIA: Social Movement’

At Tech Crunch Disrupt in Berlin MOIA, the mobility startup from Volkswagen Group, introduced ‘MOIA, Social Movement’, a comprehensive ride-pooling... Read more

Awards and Events

Serviceplan Bags Gold, Silver and Bronze at eurobest 2017

Serviceplan, 2 weeks, 1 day ago

Agency takes home slew of awards with The Truth Unveiled, Virtual Crash Billboard and Fittle

Serviceplan has taken home two Gold, two Silver and seven Bronze awards at this year's eurobest festival in London.During the three-day, Servicepla... Read more

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Editors' Choice

Edeka’s Brilliant 2017 Christmas Film Is Set on a Post-Apocalyptic Earth

lbbonline.com, 2 weeks, 2 days ago

Editors’ Choice: Robots have taken over in ‘2117’, created by Jung von Matt and directed by Sterntag Matthijs van Heijningen

Edeka captured the hearts of the world in 2015 with its Christmas tale of an elderly man faking his own death, just in order to get all his family ... Read more

Hires, Wins & Business

Somoroff+ Studios Opens its Doors

avagnoni communications, 2 weeks, 3 days ago

The new production house will be led by director Michael Somoroff and veteran EP Jack Cohn

Director Michael Somoroff and veteran Executive Producer Jack Cohn have announced the launch of their new content production company, Somoroff+ Stu... Read more

Creative

Stoned Birds and Flying Cats Hang Out in EnBW Ad

Sehsucht, 2 weeks, 4 days ago

Jung von Matt/Neckar and Sehsucht create 'Guter Stoff' for the energy company

With the continuous expansion of renewable energy sources, EnBW is able to supply more and more “green power“ every year. This transition is not on... Read more

Creative

ALDI Goes into Orbit

CZAR Amsterdam, 3 weeks, 2 days ago

CZAR director Bart Timmer shot the cinematic comedy spot with creative by Oliver Voss

A year ago ALDI SÜD and ALDI NORD released their first cinema commercial ('The Gods') to show that even the gods are better off celebrating their p... Read more