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Cannes Lions

R/GA and Cannes Lions Innovation's Start-Up Academy Returns for 2018, 1 week, 1 day ago

Academy will promote female founders across the global start-up ecosystem

Today, R/GA and Cannes Lions Innovation announce that the Start-up Academy will be returning to Lions Innovation at the 2018 Cannes Lions Internati... Read more


Rosapark's Global Warming Initiative Goes Viral

Rosapark, 1 week, 2 days ago

The film shows how the operation '#ParisAgainstGlobalWarming' went global

French agency Rosapark released a new film today, which showcases their initiative to spread the warning about global warming. Earlier this year, a... Read more


BETC Luxe Follows Two Lovers Around Paris for YSL's Mon Paris Brand

BETC Paris, 1 week, 2 days ago

Produced in partnership with General Pop, the spot was directed by Ricky Saiz

BETCLuxe is Yves Saint Laurent Beauté’s global agency for all its fragrances. Together with General POP, they are launching their first ever film f... Read more

Hires, Wins & Business

Publicis One Announces CEE Sub-Regional Leadership

Publicis One, 1 week, 4 days ago

Misa Lukic bids farewell to Publicis Groupe

Jarek Ziebinski, global CEO, Publicis One announced today, a new sub-regional structure and leadership team for Central and Eastern Europe (CEE) th... Read more


Lancôme's Young Women’s Literacy Campaign Features Iconic Female Stars, 2 weeks ago

#WriteHerFuture campaign created by Futerra sees brand partners with NGO CARE to help women secure greater independence

In a campaign from creative change agency Futerra, cosmetics house Lancôme will mark International Women’s Day 2018 with the broad reveal of i... Read more


The Red Cross' AR Experience Puts You at the Heart of War, 2 weeks, 1 day ago

The 'Enter the room' initiative was created by French agency Ned and aims to raise health care in conflict awareness

Discover the story of a little girl living through war. Put yourself in her place, explore her room, feel her experience. All through Augmented Rea... Read more


BETC and La Parole aux Sourds Create First- Ever Original Sign Language Song

BETC Paris, 2 weeks, 1 day ago

The film's track was composed in a unique collaboration between electro-pop band Haute and deaf dancer Billy Read

BETC Paris and non-profit La Parole aux Sourds have joined forces to create Unsilenced, the first original song sung entirely through sign language... Read more

Awards and Events

Best Brands: Amazon, Google, Samsung and Michelin Win at The First French Edition

Serviceplan, 2 weeks, 2 days ago

Best Brands France is planned to be an annual event that singles out the most successful brands from several different European countries

The awards ceremony for the inaugural French edition of Best Brands was held on Monday 5 March. Best Brands France will be an annual event that sin... Read more

Hires, Wins & Business

Global Production Company The Sweet Shop Partners with Le Pac for French Representation

La Pac, 2 weeks, 3 days ago

La Pac welcomes new directors from the sweet shop roster and has released a statement in support of the business move

Established in 2001 and based at Los Angeles, Bangkok, Shanghai, Auckland, London, Melbourne and Sydney, The Sweet Shop and directors have chosen L... Read more


Henry's Martin de Thurah Directs New Far Cry 5 Trailer

Henry, 3 weeks ago

Spot follows the new prophet in the Far Cry town universe and is set to the hypnotic Vessel track 'Red Sex'

Filmed in the style of a full-length feature, 'The Baptism' plunges us deep into the world Ubisoft's latest release Far Cry 5.Directed by Martin de... Read more