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Finnish Newspaper Makes Christmas Sweaters Depicting the Year’s Ugliest News

TBWA\Helsinki, Wed, Dec 12, 2018

Limited collection by TBWA\Helsinki aims to keep important topics such as climate change, war and #MeToo in the public eye during the holiday season

In recent years, the most talked about fashion phenomenon during the holiday season has been the “ugly Christmas sweater” trend. Now the seasonal g... Read more


A Lidl Christmas Story Set in the Clink

Stink, Wed, Dec 05, 2018

This intriguing Finnish supermarket ad is created by Folk Finland and directed by Misko Iho through Directors Guild Helsinki

Lidl’s latest Christmas film, The Cell, is created by Folk Finland and directed by Misko Iho through Directors Guild Helsinki. The native Finn is r... Read more

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The Influencers

2019: It Can’t Get Worse Than This, Can It?

TBWA\Helsinki, Thu, Nov 29, 2018

2018 might have been a bit of a bummer, but we can all make sure that 2019 ends the decade on a high note, writes TBWA\Helsinki's Lauri Gran

The year’s almost over and let’s face it, 2018 wasn’t exactly the best of years. In fact it was one of the worst in recent memory. Newspapers have ... Read more


Helsinki Airport Brings Strangers Together to Experience 'Cinema in HEL'

TBWA\Helsinki, Wed, Nov 07, 2018

Unique activation from TBWA\Helsinki requires two travellers to sit together before a movie will start

TBWA\Helsinki has launched an innovative new cinema experience for travellers passing through Helsinki Airport. The one-of-a-kind cinema is a ... Read more


New Sisu Flavor Launches with Brooding Film Stylised by Juice, Poland

Juice, Wed, Oct 31, 2018

Dark ad for the candy brand was produced in Finland

Cloetta Suomi Oy – producer of one of the most famous Finnish candies is launching a new flavour. The Hasan & Partners Agency created an idea b... Read more


Neste Nudges Airbnb to Add Sustainability Category with Playful Launch of

TBWA\Helsinki, Wed, Oct 24, 2018

Campaign for the Finnish energy supplier is by TBWA\Helsinki

The world’s biggest accommodation-sharing site Airbnb has advanced sustainable tourism, and although the site features categories such as ‘Plus’ an... Read more

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The Influencers

Connections Outperform Content

TBWA\Helsinki, Fri, Oct 19, 2018

INFLUENCER: Stop thinking about content and build platforms that harvest connections in the right context, says TBWA\Helsinki's Markus Nieminen

We live in a time where our daily lives are filled with meaningless content. We are getting crushed by shitty content every day. And the pace is ge... Read more

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The Influencers

Nike's Well-Calculated Strategic Controversy

TBWA\Helsinki, Thu, Sep 20, 2018

INFLUENCER: TBWA\Helsinki's Mikko Santonen explores the aftermath of the new Colin Kaepernick campaign

Nike caused quite a stir by launching the Just Do It 30th anniversary campaign with NFL star Colin Kaepernick, stating boldly, “Believe in somethin... Read more


This Gorgeous Luxury Cabin Is an Outdoor Ad That Runs on Renewables

TBWA\Helsinki, Tue, Sep 18, 2018

TBWA\Helsinki teams with Finnish designer Robin Falck to create the Nolla (zero) cabin for Neste

Living with minimal emissions has truly been put to the test. Neste has built an outdoor ad in the form of a cabin that has a minimal environmental... Read more


TBWA\Helsinki's Gender-Neutral Shopping Floor for Fashion Retailer Stockmann

TBWA\Helsinki, Wed, Sep 12, 2018

Shopping floor concept, One Way, aims to subvert shopping norms

Known for its bold campaigns, such as changing its name to Stockwomann in celebration of International Women’s Day, the department store is now lau... Read more