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Creative

Colombian Ministry of Defence's #ToysVSGuns Project Protects Kids from Life of Crime

MullenLowe Latam, 1 week, 3 days ago

The social experiment aims to end child recruitment into gangs and change attitudes amongst wayward youths

On 24th November 2016, President Juan Manuel Santos of Colombia signed the agreement that would end more than 50 years of armed conflict with the F... Read more

Creative

Geometry Creates Beautiful Posters That Transform Into Nets To Help Save The Caribbean Eco-System

Geometry Global, 2 weeks, 4 days ago

Geometry UK and Geometry Colombia have launched the latest in the Lionfish campaign – which has landed Cannes Gold, El Oro Grand Prix, FIAP Grand Prix, Clios, D&AD and Effies among others

Geometry UK and Geometry Colombia's new Lionfish campaign “Posters For Catching Fishermen” sees powerful communication turn into practical function... Read more

Creative

How McCann Got Colombians to 'Refill The Flag' to Drive Blood Donations

McCann LATAM, 3 weeks, 4 days ago

Agency uses the colours of the national flag to bring Colombia’s citizens together around an important cause

The #AmarilloAzulyYo (#YellowBlueAndI) campaign from McCann Colombia was launched in October 2016 to coincide with the peace agreement signed by th... Read more

Creative

How Geometry Global Used Fruity Aphrodisiacs to Save Endangered Animals

Geometry Global, 1 month ago

Agency uses Chontaduro fruit to create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs

Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD. The demand for aphrodisiac... Read more

Creative

JWT's Breastfeeding Mannequins Challenge Prejudice in Colombia

J. Walter Thompson LATAM, 1 month, 1 week ago

Agency teams with healthcare company Abbott to change perception of breastfeeding mothers

Even though breastfeeding in public is normal in many countries, in Colombia it’s still an issue. In the last year, hundreds of mums have been hara... Read more

Creative

McCann Colombia's 'Titans Boot Camp' for Step Ahead Gym Chain Combines Fitness and Charity

McCann Worldgroup, 1 month, 3 weeks ago

The intensive Step Ahead program is for Colombians who are busy but want to stay in shape and also want to find time to help others

In June 2016, McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to launch Titans Bootcamp, an ultra-fitness traini... Read more

Opinion and Insight

Bogotá: Why Colombia’s Capital Is Open For Global Business

LBB Editorial, 2 months ago

LBB’s Addison Capper chats to the local investment agency, Invest in Bogotá, and discovers a creative industry with bags of potential

Colombia is a country undergoing immense change. Lying at the tip of South America, the country is set for a peaceful future after more than 50 yea... Read more

5 minutes with...

5 Minutes with… Francisco Samper

MullenLowe Latam, 4 months, 1 week ago

MullenLowe Group Regional Director, Latin America, Co-Founder and President, MullenLowe SSP3

When Francisco Samper co-founded SSP3, alongside Jose Miguel Sokoloff and Humberto Polar, his vision was to build an agency that put creativity at ... Read more

Opinion and Insight

This Is The Best Work from Colombia’s 2016 ElDorado Festival

LBB Editorial, 7 months ago

LBB’s Addison Capper reports from on the ground in Bogotá

After more than 50 years of war between the government and FARC guerrilla forces, Colombia is experiencing a pivotal moment of change. A second pea... Read more

Opinion and Insight

Fernanda Romano on How to do Good as a Brand in 2016

LBB Editorial, 7 months ago

LBB’s Addison Capper chats with Fernanda Romano, Strategy & Creative Partner at Malagueta, Brazil, at the ElDorado Festival in Bogotá

“Our new OS is the one that shows the establishment our butts. We are rebels. We have never been so rebellious.” Those were the words yesterda... Read more