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Nike Dares China to Rule The World of Football in New Campaign

Hamlet, 2 days, 18 hours ago

Produced by Hamlet, with creative by W+K Shanghai 'Dare to Become' envisions a future where the greatest football player is Chinese

As World Cup fever gripped the world China, once again, watched from the sidelines. The last time China even made the tournament was all the way ba... Read more


BBH China's Quirky Mento's Campaign Challenges Chinese People to Make Real Life Connections

BBH Shanghai, 1 week, 1 day ago

The experiment was carried out in a café in Kuala Lumpur that attracts a broad mix of clientele

BBH has been working with Mentos globally for multiple years, and succeeded in building a substantial social media following for the international ... Read more


Mullenlowe Shanghai's Dulux Campaign Challenges China to Take Care of Nature

MullenLowe Asia Pacific, 2 weeks, 2 days ago

'Return Your Home to Nature' is aimed at consumers throughout Mainland Chinato inspire them to create a safe and healthy living environment

MullenLowe Shanghai has launched a new campaign for AzkoNobel’s Dulux Forest Breath BioCare Paint.Utilising both TVC and print, the new product lau... Read more


Stink's Nieto Directs Brilliantly Bizarre WuFangZhai Spot

Stink Films, 2 weeks, 3 days ago

Produced by Stink Beijing, 'Grainmen' visualises rice grain odyssey from source to dumpling

Chinese food company Wu Fang Zhai has worked with Social Lab Beijing and Stink Beijing to create a story to convey the precious source and selectio... Read more

Awards and Events

Serviceplan Group and TrendOne to Host LaFutura for First Time in Shanghai

Serviceplan, 1 month ago

LaFutura aims to bridge the gap between trends, innovation and tomorrow's opportunities

This year, the future is in Shanghai: TrendOne, and Serviceplan Group China are hosting the LaFutura conference in the Chinese metropolis ... Read more


Kids Talk Tough in New Nike Campaign by R/GA Shanghai

R/GA APAC, 1 month, 1 week ago

Don’t Call Me Precious was launched to coincide with Children’s Day in China and embraces the challenges of sport

Resisting the trend of saccharine parental sentimentality towards children in China, the work heroes junior sporting stars who make it clear they d... Read more

Hires, Wins & Business

TBWA\China Names Ronnie Wu as CCO, 1 month, 1 week ago

Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director

Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of chief creative officer, TBWA\China with immediate effect.&nb... Read more


Ogilvy's Costa Cruises Campaign Offers New Vision for China’s Travel Market

Ogilvy & Mather Asia Pacific, 1 month, 1 week ago

Ogilvy campaign highlights the cruise company's unique inter-generational offering

Ogilvy has created a new campaign for Costa Cruises, with an immersive, experience-based approach that marks a dramatic departure from category con... Read more


Edelman's Campaign for J&J Vision Brings Child Eye Checks to The Forefront

Edelman, 1 month, 1 week ago

Campaign exposes the need for global youth vision correction

With nearly 90% of China’s youth suffering from myopia, or near-sightedness, to say that the Red Dragon of Asia has a sight problem would be an und... Read more

Hires, Wins & Business

Edelman China Opens Shenzhen Office

Edelman, 1 month, 2 weeks ago

The firm’s fourth office in mainland China rides on the government’s Greater Bay Area plan

Edelman China today announced the opening of a new office in Shenzhen. The firm’s fourth office in Mainland China will provide a wide array of capa... Read more