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Creative

Kellogg's Celebrates the Year of the Rooster With New Artwork

lbbonline.com, 4 weeks ago

The cereal brand has redesigned its iconic logo

To celebrate this year’s Chinese New Year Kellogg’s farm yard favourite Cornelius has undergone an oriental make-over appearing on a range of limit... Read more

Hires, Wins & Business

Momo Engages TBWA\Shanghai As Their Creative Agency

TBWA Worldwide, 1 month ago

The social networking platform is planning for an ambitious growth in 2017

TBWA\Shanghai has been awarded the creative and brand strategy duties for Momo, one of China’s leading mobile social networking platforms after a c... Read more

Creative

BBDO Beijing Ushers in the Chinese New Year With Dove

BBDO Asia, 1 month ago

The new ad aims to address research showing that Chinese people often struggle to show their affections and emotions

BBDO Beijing has helped Dove launch their new Chinese New Year Campaign, which showcases a touching reunion story between a daughter and her mother... Read more

Creative

Dove’s New Campaign Encourages Women to Wear Their Hair with Pride

Ogilvy & Mather Asia Pacific, 1 month, 1 week ago

O&M Shanghai's latest work aims to encourage women in China to stay true to themselves

Dove Hair China this week launched its newest online campaign, ‘My Hair: It Has to Be My Way.’  Featuring a variety of women of differing ages... Read more

Hires, Wins & Business

O&M Marketing Communications Takes Ownership of Two Chinese Joint Ventures

Ogilvy & Mather Asia Pacific, 1 month, 1 week ago

The acquisition aims to demonstrate WPP’s commitment to investing in important markets and sectors

WPP announces that its operating company Ogilvy & Mather Marketing Communications Limited (O&M) has agreed to acquire full ownership of two... Read more

Hires, Wins & Business

BBDO and Syn Launch Music Studio in Beijing

BBDO Asia, 1 month, 1 week ago

The studio will provide a full-service music solution to BBDO’s clients

BBDO Asia has announced the opening of its in-house music production facility in Beijing operated in collaboration with renowned music production c... Read more

Hires, Wins & Business

McCann Worldgroup China Appoints Kara Yang as Chief Strategic Planning Officer

McCann Asia Pacific, 1 month, 1 week ago

Yang was previously Global Planning Director at Leo Burnett Chicago

McCann Worldgroup has appointed Kara Yang as its new Chief Strategic Planning Officer for China. Yang moves from Leo Burnett Worldwide in Chicago, ... Read more

Hires, Wins & Business

W+K Shanghai Appoints Ian Toombs as Executive Creative Director

Wieden+Kennedy Shanghai, 1 month, 2 weeks ago

Toombs was most recently ECD and Head of Design at Anomaly New York

Wieden+Kennedy today announced that Ian Toombs has joined the agency’s Shanghai office as Executive Creative Director, working alongside Managing D... Read more

Creative

McCann Tugs at Heartstrings with Feel-good Chinese New Year Spot for Coca-Cola

McCann Asia Pacific, 2 months ago

Augusto de Fraga teams with MPC Shanghai and Ember Lab for touching new ad

Coca-Cola as an iconic brand felt the need for a fresh festive advertising approach that aimed to reinvigorate the customary rituals of CNY through... Read more

Creative

Nescafé China Promotes 'Real Connections' with Smartphone Case & Smart Watch App

Ogilvy & Mather Asia Pacific, 2 months, 1 week ago

O&M China launches innovation using Bluetooth technology to connect the smart watch to the phone case

Nescafé China, the world’s leading coffee brand, demonstrated its leadership in innovation today with the beta launch of Moodlock, a phone case tha... Read more