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Hires, Wins & Business

Y&R China Appointed as Strategic AOR for Health and Wellness Retailer GNC

Y&R - Asia, 16 hours ago

The agency will provide brand strategy, creative development and production for the general wellness and sports nutrition brand

GNC Holdings, the global health and wellness retailer, has appointed Y&R as its strategic agency of record in China.Y&R won the retainer vi... Read more

Hires, Wins & Business

Ogilvy China Releases Report on the Rise of Ecommerce in China

Ogilvy & Mather Asia Pacific, 1 week, 1 day ago

The paper also addresses key misconceptions behind common approaches to Ecommerce marketing strategy and shows branding matters more than ever

Ogilvy China today released a new whitepaper analysing how brands can successfully navigate the Chinese Ecommerce environment. Titled Why Brands Ma... Read more

Creative

How Dentsu Relieved Mothers’ Stress with the Power of Babies’ First Cries

Dentsu Inc., 2 weeks ago

Shanghai Dentsu collaborated with Shanghai International Medical Center on the project for International Women’s Day

A study by researchers in China showed that 98% of mothers experienced parenting stress. When stressed, the body produces a hormone called cortisol... Read more

Hires, Wins & Business

Geometry Global Malaysia Adds ECD Michael Fillion

Geometry Global, 4 weeks, 1 day ago

Michael was previously Creative Group Head at Impact BBDO and copywriter at Leo Burnett Dubai

Geometry Global Malaysia announced that it has hired Michael Fillon as its Executive Creative Director. He will be based in Kuala Lumpur, reporting... Read more

Creative

Nike China's Reactland Campaign Takes Runners into Dream-Like Video Game

lbbonline.com, 1 month ago

Created by W+K Shanghai, the immersive experience allows people to enter fantasy world 'Reactland' and trial new shoes

Nike reinvented cushioning with NIKE REACT technology for the new Nike Epic React running shoes. It’s a shoe that combines bounciness and softness,... Read more

Hires, Wins & Business

Sam Sterling Appointed as Managing Director of AKQA Shanghai

AKQA, 1 month, 3 weeks ago

Sam previously held senior roles at social marketing firm Tiger Pistol and trade body the Victorian Chamber of Commerce and Industry

Sam Sterling has been appointed Managing Director of AKQA’s Shanghai studio, leading the team of 50 people. With more than ten years’ experience in... Read more

Opinion and Insight

What Does Lunar New Year Really Mean to Agencies Across Asia?

LBB Editorial, 2 months ago

From Korea to Malaysia, industry experts give us the insight into the nuances across the region

People in the West might know it best as Chinese New Year, but the Lunar New Year is a big deal across much of East and South-East Asia. Like many ... Read more

Your Shot

How Range Rover Battled the Dragon in China

Spark44, 2 months ago

Spark44 and Sam Brown headed to China’s Heaven’s Gate for a terrifying stunt and some beautiful content, writes LBB’s Laura Swinton

99 twisting turns alongside sheer vertical drops, racing along a road the locals liken to a white dragon. 999 steps up a 45-degree stone staircase ... Read more

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The Influencers

Chinese New Year is China’s Advertising Super Bowl

Ogilvy & Mather Asia Pacific, 2 months ago

INFLUENCER: Ogilvy's Chris Reitermann examines the wave of creativity that's emerged during CNY

Chinese New Year is the big date in the advertising calendar. While in the past this has been largely around the massively popular and highly rated... Read more

Creative

Apple’s Moving Tale of Motherly Love and Dedication Marks Chinese New Year

lbbonline.com, 2 months ago

The 7-minute short film was directed by Peter Chan to showcase the iPhone X’s filmmaking potential

To coincide with the festivities of the Chinese New Year, Apple have released a poignant short film showcasing the power of their iPhone X.The holi... Read more