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Creative

Final Frontier Delivers Unreal Visually-Disrupting Beauty Fashion Film for Sephora China

Final Frontier, 1 day, 5 hours ago

Film combines digital and practical effects to create an uncanny effect that makes the viewer unsure of what is real and what is fake

French beauty chain Sephora launched its first ever television commercial made for Mainland China this week, with 60-seconds of mixed-media eye can... Read more

Hires, Wins & Business

Wavemaker China Appoints New Chief Strategy Officer

Wavemaker, 1 week, 5 days ago

Christina Lu brings 18 years of digital experience, including senior roles at Wunderman/Agenda, OgilvyOne and more to the role

Wavemaker China has named Christina Lu as its new CSO. At Wavemaker China, Christina will lead and develop the strategic and creative business... Read more

Creative

Ogilvy's Eye-Catching Print Campaign for Korean Air Entices Visitors to the Region

Ogilvy & Mather Asia Pacific, 1 week, 5 days ago

Print campaign uses modern Korean design aesthetic to promote travel to the country

Ogilvy has created a new brand platform, “Go Korean”, for Korean Air, reinventing the flag carrier’s image for a global audience, with a fresh new ... Read more

Hires, Wins & Business

Wieden+Kennedy Shanghai Wins IKEA China Creative Account

McCann London, 2 weeks ago

Agency will be responsible for national integrated campaigns, store opening campaigns, as well as digital, social and retail communications

Wieden+Kennedy Shanghai is appointed by IKEA as its lead creative agency following a multi-agency pitch. Over the next two years, the agency w... Read more

Your Shot

Your Shot: Delving into the Making of the Grainmen’s Quirky Quest

Stink, 4 weeks, 1 day ago

Stink director Nieto tells LBB's Laura Swinton about the spirituality of his bizarre Chinese food ad and why he loves working in the Middle Kingdom. Plus he shares some brilliant behind-the-scenes pics

“In a previous life, I was Chinese.”For many non-Chinese people, the Middle Kingdom can feel like another world, but the first time Colombian direc... Read more

The Essential List

The Essential List: Josephine Pan

FCB APAC, 4 weeks, 1 day ago

The CEO of FCB Shanghai on classic literature, a penchant for cream, and her love of putting on her dancing shoes and getting down with some swing

The CEO landscape in China is, it’s fair to say, traditionally pretty male-dominated and also pretty expat-dominated. A woman and a local of Shangh... Read more

Creative

Meet Miss Outburst, a Figurehead for Chinese ‘Venting Culture’

Geometry Global, 4 weeks, 1 day ago

Geometry Global in China created a new McDull-style character to appeal to the complaints of young people

Mr Juicy, a fruit juice drink, has been in China since 2001 and enjoyed double-digit growth in the past five years. However the overall juice marke... Read more

Creative

Hoegaarden Green House Provides Solace from Stress and Shanghai’s Sweltering Heat

Geometry Global, 4 weeks, 1 day ago

Multi-sensory activation by Geometry Group in China brings a taste of nature to the busy city

Hoegaarden is well-known for the hint of orange peel and coriander, adding unique fruity flavor to the beer. The refreshing and crisp beer, therefo... Read more

Creative

PANTERA Produces Reebok Fitness Freak Film for The Chinese Market

Nicholas Berglund, 1 month ago

Intense film marks the first collaboration between director’s representation agency Nicholas Berglund and filmmaking group PANTERA

'Be more human' marks the first film done with the help of Nicholas Berglund for the Chinese market by the amazingly creative collective PANTERA. T... Read more

Hires, Wins & Business

Puma Appoints Y&R as AOR China

Y&R - Asia, 1 month ago

Account covers Puma’s full product range

Leading German sportswear manufacturer PUMA China has appointed Y&R as its creative agency of record for its fast-growing business in China.Y&a... Read more