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Creative

Nimble Content's Jesse Senko Delivers a #fishslap for High Liner

Nimble Content, 13 hours ago

The campaign aims to challenge attitudes towards frozen seafood

If you think freezing fresh seafood makes it less healthy you need to be slapped…in the face…with a fish. Nimble Content director... Read more

Creative

Poignant Drug Free Kids Canada Campaign from FCB/SIX Crashes Into Reality

FCB US, 18 hours ago

Innovative campaign uses a technological twist to drive home the dangers of high driving

Horrific crashes. Mangled vehicles. Broken families left to pick up the pieces.  All are images that have been used in anti-drunk and high dri... Read more

Creative

Holiday Films Super Charges Roster with Three New Directors

Holiday Films, 21 hours ago

Brent Foster, Michael Sugrue and Simon Willows sign to the production company

Holiday Films is changing up its roster with the addition of three new multi-faceted directors. “Agencies have always sought out creative film dire... Read more

Opinion and Insight

Content Monetisation: Fool’s Gold or Viable Goal?

Sid Lee Montreal, 1 day, 20 hours ago

Sid Lee's Jean-François Bouchard, Jean-Sébastien Martel & Joachim Coste on the 'new Holy Grail' of content marketing

According to many marketers, monetisation is the new Holy Grail of content marketing.Traditionally, content marketing nurtures awareness and consid... Read more

Opinion and Insight

Trust Is Failing Between Agencies and Clients. And Nobody's Winning

Sid Lee Montreal, 1 day, 20 hours ago

Trust is not about money, it’s about value, according to Sid Lee's François Lacoursière & Jean-Sébastien Martel

There’s a relationship elephant in the room. Apparently, agencies and marketers might be in need of counselling; trust — the cornerstone of brand-a... Read more

Hires, Wins & Business

The ICA Signs All Canadian Members Up to Little Black Book

LBB Editorial, 2 days, 13 hours ago

Partnership with Institute of Communications Agencies Canada to improve recognition of Canadian work in international territories

Today the Institute of Communications Agencies Canada announce a new partnership with Little Black Book. The agency association has decided to sign... Read more

Hires, Wins & Business

The Canadian Olympic Committee Names Sid Lee Agency of Record

Sid Lee Toronto, 2 days, 14 hours ago

The partnership will run through the Tokyo 2020 Olympic Games

The Canadian Olympic Committee (COC) announced Sid Lee as its new creative agency of record. The partnership will run through the Tokyo 2020 Olympi... Read more

Awards and Events

Digi Awards Names Sid Lee Agency of the Year

Sid Lee Toronto, 2 days, 14 hours ago

Award recognises the best of content innovation in digital media

Sid Lee has been named Agency of the Year at this year’s Digi Awards. The award ceremony, organised by Brunico and in association with NextMedia, r... Read more

Opinion and Insight

Managing Digital: An Interview With Vito Piazza

Sid Lee Toronto, 2 days, 14 hours ago

The President of Sid Lee Toronto on the company's digital strategy

In its series on managing the digital revolution, Marketing magazine reached out to Vito Piazza, President of Sid Lee Toronto, to get an idea how t... Read more

Opinion and Insight

How Sid Lee Rebranded The Toronto Raptors

Sid Lee Toronto, 2 days, 15 hours ago

The Globe and Mail's Rachel Brady looks at Sid Lee's successful work with the NBA side

In 2013 it was announced that Sid Lee had been mandated with the rebranding of the Toronto Raptors and shortly after, we started the work, which wa... Read more