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Creative

McCann Health's Fabergé Eggs Reimagine Human Organs to Highlight the Value of Organ Donations

McCann Health, 2 days, 17 hours ago

Print campaign created for Moinhos de Vento Hospital asks the question "Who will inherit your greatest wealth?”

According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only 1 effectively becomes a donor.That is why the... Read more

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The Influencers

Do Algorithms Dream of Super Bowl Spots?

Africa, 5 days, 13 hours ago

In times of programmatic advertising, Trump is perhaps the first programmatic personality, writes Africa's Rodrigo Maroni

For decades, consistency has been treated as a key factor for making advertising more effective. Be consistent - the story goes - and you will make... Read more

Creative

Estadão's New Website Created by FCB Brazil Aims to Keep Up with Modern Fast-Paced News

FCB US, 1 week, 2 days ago

Campaign released alongside the new site includes ads that feature phrases and statements related to significant recent global events

Things change fast, and Brazilian news portal Estadão's home page is tuned into these changes. This is the concept of the new campaign Estadão is l... Read more

Creative

Nivea Men And Paris Saint-Germain Release Debut Ad to Celebrate Their New Brazilian Partnership

FCB US, 2 weeks, 1 day ago

FCB Brazil's campaign aims to inspire men to invest more in self care and improve their performance of daily tasks as a result

NIVEA MEN and Paris Saint-Germain announce a partnership for the Brazilian market, where both brands have become extremely popular and part of ever... Read more

5 minutes with...

5 Minutes with… Sergio Gordilho

Africa, 2 weeks, 6 days ago

Co-president and Chief Creative Officer of Brazilian agency Africa on why advertising is like a boat and how the industry’s soul is disappearing

Sergio Gordilho’s childhood was drenched in creativity. He was born in Salvador da Bahia, a Brazilian city he proudly declares to be the “perfect n... Read more

Creative

espnW's 'Inequality Balls' Illustrate the Gender Pay Gap in Sports

Africa, 3 weeks ago

Brazilian ad agency Africa launches powerful campaign in partnership with espnW, Penalty and Netshoes

Women and sports platform espnW, in partnership with Penalty and Netshoes, has launched a new campaign that illustrates inequality between men... Read more

Creative

Salvation Army Uses Political Humour and Surreal Savvy Film to Generate Donations in Brazil

McCann LATAM, 3 weeks ago

Campaign by WMcCann Brazil also features a colourful print campaign depicting comic versions of Donald Trump and Kim Jong-Un

A provocative new campaign for The Salvation Army of Brazil uses humour to drive donations instead of the usual emotional, heart-tugging approach. ... Read more

Creative

Rexona Releases Amazing Acrobatic Ad Created by Mullenlowe Brazil

MullenLowe Latam, 3 weeks, 1 day ago

Spot features an assortment of talented gymnasts kicking around the bottles of the Unilever deodorant in incredibly creative ways

MullenLowe Brazil is the agency behind the development of the global film for the launch of the new Rexona Champions, a variant of the deodorant in... Read more

Creative

Isobar’s Initiative for Airline Azul Linhas Aéreas Inspires Girls to Become Pilots

lbbonline.com, 4 weeks, 1 day ago

Isobar Brazil created a touching video and a ride-along scheme based in plane cockpits with the aim to increase the number of female pilots in Brazil

Isobar has launched a new initiative for Airline Azul Linhas Aéreas that aims to inspire more women to take up flying careers. The goal is to ... Read more

Creative

VEJA Launches Campaign to Fight Fake News

DDB Worldwide, 1 month, 1 week ago

Brazilian agency DM9DDB printed the magazine with two covers to highlight the prevalence of alternative facts online

This weekend’s issue of VEJA, the Brazilian weekly news magazine, came with a brand new editorial action against the fake news that took over ... Read more