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Creative

Cheil Brazil Turns World Famous Dictators into Sao Paulo Streets

Cheil Worldwide, 3 days, 6 hours ago

The stunt aimed to raise awareness in a bid to eliminate the streets names that honour Brazilian’s torturers and murderers

On March 31, when Brazil completed 53 years of the 1964 Military Coup, Cheil Brasil, in partnership with Núcleo Memória, a NGO who deals with issue... Read more

Creative

#TweetScripts Campaign Turns Ad Legends' Tweets Into Movies

Saatchi & Saatchi Worldwide, 1 week ago

Tweets from Jeff Goodby, Colleen DeCourcy, Rei Inamoto and more get Hollywood treatment with FilmBrazil and F/Nazca Saatchi & Saatchi

Created by F/Nazca Saatchi & Saatchi for FilmBrazil, this #TweetScripts campaign turns tweets from great names in advertising (Jeff Goodby, Col... Read more

Hires, Wins & Business

WeSouth: Breaking Down Stereotypes in South America

WeSouth - Argentina, 2 weeks ago

Nati Martin, Flor Ciampi and Marcos Hernández launch new production service company

“People usually think that shooting in countries like Argentina, Chile, Uruguay or Brazil demands a huge setup, old school production structures, a... Read more

Creative

Agencia We Transform FIFA 17 Game into Real Champions League Championship

lbbonline.com, 2 weeks, 6 days ago

The agency organised a FIFA 17 Tournament that allowed players and fans of the game alike to see the virtual competition come to life

Fans of the video game FIFA truly are fanatic. The emotion they feel when they play and watch the video game is as real as soccer players and cheer... Read more

Creative

Warm Clothes Save Lives in New Campaign for The Salvation Army

McCann LATAM, 2 weeks, 6 days ago

WMcCann encourages winter donations to the institution

“Warm clothes also save lives” is the concept of this new campaign created by WMcCann for The Salvation Army. The images created for print, digital... Read more

Creative

How FCB Brasil Literally Brought The Gender Equality Fight to The Streets

FCB US, 3 weeks, 1 day ago

Campaign for Project 16% aims to get more Sao Paulo streets named after females

São Paulo, the largest city in Latin America, has 11,253,503 inhabitants, 5,924,871 of which are women. However, only 16% of the city's streets tha... Read more

Creative

McCann Colombia Promotes Latam Airlines Inflight Entertainment With Sleek Infographic

McCann LATAM, 1 month ago

Latam entertainment cleverly juxtaposes terrestial cinema floor plans with their in-air cinemas to highlight the sophistication of their entertainment

McCann Colombia created a 3-piece print campaign to promote the in-flight entertainment system of Latam Airlines. Each piece presents the image of ... Read more

Creative

FCB Brasil and ZAP Release Book Series to Help Young Adults Leave Their Family Homes

FCB US, 1 month ago

The books are aimed to help Young Adults or 'Kangaroo Generation' who can't move out of their childhood homes to finally make the transition

The Kangaroo Generation, young adults aged 25 to 34 who still live with their parents, continues to grow in Brazil. The name is a reference to kang... Read more

Creative

Theatre for All Ears: Samsung Offers a Unique Experience for the Hearing Impaired

Leo Burnett Tailor Made, 1 month ago

Using a smartphone and Samsung VR, hearing impaired theatregoer will receive subtitles of the actors’ speech in real time

Accessibility through technology is already a reality for Samsung. With this philosophy in mind the company has just launched an exclusive and inno... Read more

Creative

Isobar Brasil Hacks Radio Transmissions to Alert Drivers to Nearby Cyclists

Isobar, 1 month ago

Safety Bike Radio is a portable radio transmitter that interferes with the frequency of a radio station from up to 30 metres

In an unprecedented initiative aimed at reducing the number of accidents involving cyclists in Brazil, Isobar Brasil and BSB Fab Lab launched a dev... Read more