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WHAT'S NEW

Hires, Wins & Business

DM9DDB Implements New Structure for Creative Department

DDB Worldwide, 5 days, 10 hours ago

Changes have been steadily happening since two new presidents were appointed in January

Since Paulo Coelho and Márcio Oliveira assumed the presidency of DM9 in January, the agency has been passing for huge transformations. Within the c... Read more

Opinion and Insight

Part 7 Brazil: PSN Puts World Cup Commercials on the Map for Russia 2018

Production Service Network PSN, 1 week, 3 days ago

Daniel Araújo, Service EP at PSN Brazil shares how Brazilian companies hoped for a positive outcome for world cup ads starring fan favourite Neymar

World Cup Fever is coming to a boiling point, and brands have been clamouring to speak to the huge audiences tuning in to the football action in Ru... Read more

Creative

Greengo Films Produces Evocative World Cup Campaign Spot for McDonalds

GreenGo Films, 2 weeks, 4 days ago

GreenGo shoots with Novemba from Academy Films

Greengo films has announced that it recently had the pleasure of working with the Novemba boys from Academy Films on their most recent film for Leo... Read more

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The Influencers

"What is the Art of Filmmaking?"

Stink Films, 3 weeks, 2 days ago

INFLUENCER: Stink’s Guilherme Passos reflects on his YDA jury experience

What is art? That question came from one of the jurors while we were all judging and discussing the Young Director Award in Cannes last week. Not b... Read more

Creative

Estadão and FCB Brasil Develop Warboard That Aims to Reduce Murders in Brazil

FCB Brasil, 3 weeks, 2 days ago

The Warboard shows the number of homicides in Brazil compared to fatalities in war-ravished countries like Syria, Iraq and Libya

Violence is one of greatest troubles for Brazil and the number of homicides in the country is the most telling indicator of the problem. The number... Read more

Creative

Budweiser's Interactive Experience Celebrates Musician Hermeto Pascoal

Africa, 1 month ago

'Made of Music' translates sound into image allowing fans to have their photos transformed by the artist’s music

Considered “the most impressive musician in the world” by Miles Davis, Hermeto Pascoal recorded in studio new songs in the style of someone who “wa... Read more

Creative

Heineken Surprises Football Fans with Ronaldinho Conducting an Orchestra

Publicis Worldwide, 1 month, 1 week ago

‘The Grand Finale’ conceived by Publicis Brazil soundtracked the Champions League final with a live orchestra and one Brazil’s biggest soccer stars

To celebrate the 2018 UEFA Champions League final on May 26th, Heineken in Brazil hosted a unique event - ‘The Grand Finale’. Fans invited to watch... Read more

Creative

Ogilvy Brazil's Petz Campaign Reminds Us of Our Animal Friendships

lbbonline.com, 1 month, 1 week ago

'Listen' print campaign feature images of pet owners lying on couches in their own homes

Pet shop network Petz launches a campaign in homage to the companionship and love only a pet can offer. “Listeners” reminds us how animals can be g... Read more

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The Influencers

Hack is the New Black

Africa, 1 month, 1 week ago

INFLUENCER: Africa's Felipe Ribeiro predicts platform hacks will win big at this year's Cannes Lions

Advertising has been trying to break paradigms for a long time to draw the attention of the public. In fact, this is the core of creativity in comm... Read more

Creative

MTV Brazil Develops a Virtual Character Created from 513 Congressman's Average Opinions

Africa, 1 month, 1 week ago

Created by ad agency Africa, the platform makes it possible for constituents to have a face to face debate

A very alarming scenario was the starting point for MTV to launch a digital platform that is helping young Brazilians to understand the importance ... Read more