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Creative

McCann Colombia Promotes Latam Airlines Inflight Entertainment With Sleek Infographic

McCann LATAM, 3 days, 5 hours ago

Latam entertainment cleverly juxtaposes terrestial cinema floor plans with their in-air cinemas to highlight the sophistication of their entertainment

McCann Colombia created a 3-piece print campaign to promote the in-flight entertainment system of Latam Airlines. Each piece presents the image of ... Read more

Creative

FCB Brasil and ZAP Release Book Series to Help Young Adults Leave Their Family Homes

FCB US, 3 days, 6 hours ago

The books are aimed to help Young Adults or 'Kangaroo Generation' who can't move out of their childhood homes to finally make the transition

The Kangaroo Generation, young adults aged 25 to 34 who still live with their parents, continues to grow in Brazil. The name is a reference to kang... Read more

Creative

Theatre for All Ears: Samsung Offers a Unique Experience for the Hearing Impaired

Leo Burnett Tailor Made, 4 days, 2 hours ago

Using a smartphone and Samsung VR, hearing impaired theatregoer will receive subtitles of the actors’ speech in real time

Accessibility through technology is already a reality for Samsung. With this philosophy in mind the company has just launched an exclusive and inno... Read more

Creative

Isobar Brasil Hacks Radio Transmissions to Alert Drivers to Nearby Cyclists

Isobar, 5 days, 7 hours ago

Safety Bike Radio is a portable radio transmitter that interferes with the frequency of a radio station from up to 30 metres

In an unprecedented initiative aimed at reducing the number of accidents involving cyclists in Brazil, Isobar Brasil and BSB Fab Lab launched a dev... Read more

Creative

Lew'Lara\TBWA Hacks Banner Ads to Make the Internet More Accessible to the Blind

TBWA Worldwide, 2 weeks ago

Hacker Spot replaces banner codes with informative messages about courses, laws and tips for the visually impaired

To surf the internet, visually impaired people use a screen reader, a piece of software that reads each item on the page out loud to the user. Howe... Read more

Creative

‘The Corruption Converter’ Shows Brazilians The True Value of Corruption Costs

lbbonline.com, 2 weeks, 3 days ago

Smart digital platform was created by FCB Brasil for the Estadão newspaper

Created by FCB Brasil for Estadão newspaper, the digital platform The Corruption Converter shows readers of the Estadão.com.br portal exactly how m... Read more

Creative

Cats’ Curiosity Celebrated in This Lovely Whiskas Film

lbbonline.com, 2 weeks, 3 days ago

Almap BBDO tells the story of how a relationship with a cat opened up the world for a young girl with autism

This week, WHISKAS launched the first work for its new global campaign, “Feed Their Curiosity”. The campaign is based on the universal truth that n... Read more

Creative

Chow Down on This 'Edible' Site from Hershey's and Aktuellmix

lbbonline.com, 3 weeks, 4 days ago

Platform allows consumers who buy Hershey’s products to 'eat' virtual pieces of chocolate

Hershey’s created a promotion that united two passions: chocolate and the internet. Using the 'Open Your Mouth and Eat the Site' campaign, the bran... Read more

Your Shot

Your Shot: How Brazilian Museum Goers Are Conversing with Paintings Thanks to IBM Watson

Ogilvy & Mather Latam, 1 month ago

Ogilvy Brazil CCO Claudio Lima on a captivating artificial intelligence project

According to a study by the Brazilian Institute of Economic Research, 70% of Brazilians have never been to a museum. Ogilvy Brazil and IMB Watson a... Read more

Creative

GTB Brazil and Ford Transform Instagram Stories into an Interactive Game

lbbonline.com, 1 month, 2 weeks ago

Ford Finger Drive utilises Instagram Stories' functions to create game controls

Learning about fuel economy, autonomous technology and engine power just became fun with this nifty experience built inside of Instagram. Ford Braz... Read more