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Hires, Wins & Business

WMcCann Hires Former CMO André Marques to Lead Creative Department

McCann LATAM, 1 week, 4 days ago

André has won awards at the One Show, LIA Awards, El Ojo de Iberoamerica and Festival Lusos

WMcCann has hired André Marques to serve as the agency’s creative vice-president, effective January, 2018. An art director by trade, Marques has he... Read more

Creative

Ford Has Created a Trucker Hat That Can Stop Drivers Falling Asleep

lbbonline.com, 1 week, 6 days ago

Life-saving SafeCap created by GTB São Paulo

SafeCap is the first-ever piece of wearable tech designed to help prevent one of the most common causes of automotive-related fatality: sleeping be... Read more

The Essential List

The Essential List: Carla Alonso Cancellara

DDB Worldwide, 1 week, 6 days ago

Senior copywriter at DM9DDB and Phyllis Project nominee digs fresh fruit juice, a G&T and loves the work of Dougal Wilson

Carla Alonso Cancellara is a senior copywriter at DDB’s Brazil outpost, DM9DDB. She’s also part of the 12 women chosen by DDB to head up the Phylli... Read more

Hires, Wins & Business

MOSH Brings a New Type of Ad Agency to Brazil

lbbonline.com, 1 week, 6 days ago

The new São Paulo agency will put creative tech at the centre of its approach

Pedro Gravena (formerly of Y&R, FCB, W+K, and DM9DDB), Estêvão Queiroga (formerly of NBS, DM9DDB, and Isobar) and Olímpio Neto (CEO of PetitFab... Read more

Creative

NBS Swaps Missing Kids Photos With Famous Footballers with Same Name to Raise Awareness

lbbonline.com, 3 weeks, 4 days ago

Hope's Lineup was made for Flamengo in partnership with SOS Missing Child and FIA

At a key match on Children’s Day in Brazil, the starting lineup for each team (“Flamengo vs Fluminense”) was swapped out with images of missing chi... Read more

Creative

"There is No Right. There is No Wrong. There is Art." Says Pinacoteca Museum

Saatchi & Saatchi Worldwide, 1 month, 1 week ago

The vibrant film created by F/Nazca Saatchi & Saatchi encourages people to disregard their self-conscious feelings and enjoy the art however they wish

The São Paulo Pinacoteca, one of the most important museums in Brazil, has launched a campaign to increase visitor frequency. Created by F/Nazca Sa... Read more

Hires, Wins & Business

Hugo Rodrigues to Become Chairman and CEO of WMcCann

McCann LATAM, 1 month, 1 week ago

Rodrigues, who was most recently President and CEO of Publicis Brazil will start his new role on November 16th

McCann Worldgroup today announced that Hugo Rodrigues has been named Chairman and CEO of WMcCann. He was most recently President and CEO of Publici... Read more

Creative

Why Lulo Benítez Deserves the FIFA Award for Most Beautiful Goal of the Year

Leo Burnett Tailor Made, 1 month, 3 weeks ago

Leo Burnett Brazil pays tribute to Lulo after he gave up his own career and donated part of his liver to his nephew

On 23rd October, FIFA will award the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true 'works of art' from all corne... Read more

Creative

Why Are These Argentinians Cheering for Brazil's Football Team?

J. Walter Thompson Sao Paulo, 2 months ago

J. Walter Thompson Brazil launches tongue-in-cheek ad ahead of the Brazil vs Chile match

Yesterday, Brazil’s football team played against Chile, for the qualifying rounds to the World Cup. And although Brazil was already qualified, the ... Read more

Creative

Hershey's Invades Day-to-Day Moments with a Burst of Flavors

BETC Paris, 2 months ago

Created by BETC / Havas, the film features Hershey's Special line of chocolates

For the first time in Brazil, The Hershey Company presents a product line campaign on TV. The goal is to generate even more knowledge and exci... Read more