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5 minutes with...

5 Minutes with… Kris Hoet

FCB EMEA, Thu, Dec 06, 2018

Happiness chief innovation officer and FCB’s global head of innovation on his part in the dot-com boom, the Belgian trade press and his many side projects

The Happiness website describes Kris Hoet as “gatekeeper of all things digital”, which is a pretty neat way of describing his official role as chie... Read more


Prone to Buffer Rage? VOO Telecom Turns Buffering Wheel into Advertising Medium

FCB EMEA, Thu, Nov 15, 2018

Campaign by Happiness harnessed VOO’s competitors’ slow internet speeds as a new media space

Data shows that over 50% of people experience ‘buffer rage’ every day. A state of uncontrollable anger induced by the interruption of online conten... Read more

Opinion and Insight

Confidence in European Ad Business Decreased in Third Quarter of 2018

European Association of Communications Agencies, Wed, Nov 07, 2018

The EACA publishes its European Advertising Business Climate Index

Business confidence in the European advertising and marketing sector decreased in the third quarter of the year, according to the latest European A... Read more

Awards and Events

EACA Euro Effies 2018 Winners Announced

FCB US, Wed, Oct 17, 2018

Ogilvy is Agency of the Year and much, much more

The 2017 EACA Euro Effies winners were announced in La Madeleine Brussels last night. Ogilvy won the Agency of the Year Award. Also, the Grand Prix... Read more


Pink Ribbon Film Highlights Breast Cancer from the Perspective of Young Girls

Czar BE, Fri, Oct 05, 2018

‘Finally’ campaign created by mortierbrigade and produced by Czar reminds women how patiently they waited for their breasts to arrive

Just like every other year, extra global attention is focused on breast cancer during the month of October. This is an important initiative, given ... Read more


Superpowered Pooches Are the Stars of This IMAX Feature Film, Fri, Aug 17, 2018

Mars Petcare announces exclusive sponsorship of Superpower Dogs IMAX film produced by Cosmic Pictures

Mars Petcare announced today that it is the exclusive presenting sponsor of Superpower Dogs, an IMAX 3D live-action family adventure releasing in I... Read more

Hires, Wins & Business

Director Karim Huu Do Signs to HAMLET

Hamlet, Mon, Aug 13, 2018

Karim joins for commercial and music video representation in Belgium, Holland, China and Japan

Production company HAMLET has signed film director Karim Huu Do for commercial and music video representation in Belgium, Holland, China and Japan.... Read more


BetTV Walls Up Mexican Restaurant Fronts to Launch Sacha Baron Cohen's 'Who Is America?'

FCB EMEA, Thu, Aug 09, 2018

Trump-inspired installation was created by FCB EMEA group, FCB Happiness and aims to be as provocative as the mockumentary

Sacha Baron Cohen, the master of mockumentary television, strikes again with his new hit series 'Who is America?' – a show that has already pissed ... Read more


Amnesty International Showcases Architectural Model Depicting Police Brutality in China

Serviceplan, Tue, Jul 31, 2018

The model and supporting film were created by Serviceplan Belgium to support human rights campaigner Ni Yulan and millions made homeless for luxury development

Serviceplan Belgium created an architectural model with a difference, in order to promote an Amnesty International petition supporting human rights... Read more


38 Finalists Shortlisted for the Euro Effie Awards 2018, Wed, Jun 20, 2018

The Euro Effies is an annual competition which rewards the most effective multi-national commercial communications campaigns in Europe

38 campaigns have been selected by the first round jury to go through to the second and final round of the EACA Euro Effie Awards 2018. The Euro Ef... Read more