Assembly Europe Appoints Giles Graham as New Managing Partner

Global media agency, Assembly, announced today the appointment of Giles Graham as managing partner in Europe, effective immediately. Giles will be the driving force behind the strategic growth and innovation for the company’s flagship clients,

Lenovo and Motorola, across the region – reporting to Matt Adams, CEO, Europe. This appointment reinforces the company’s commitment to technology development for enhanced marketing effectiveness and innovative data utilisation, ultimately driving commercial success. 

Giles joins from GroupM, where he held the role of global vice president of digital transformation and integration for media, tech and data solutions. With his extensive expertise in client leadership, Giles developed new commercial operating models for major global clients in dynamic digital landscapes. Additionally, he served as a global strategic development consultant for Purple Goat, GroupM’s inclusive DE&I marketing agency, where he played a pivotal role in WPP client segmentation, prioritisation and contributed to the disability-focused narrative and approach. 

Before his roles at WPP, he led digital leadership as GroupM’s Automotive Practice Lead, with specific focus on transforming PSA, Ford, and Volvo’s media and commercial operating effectiveness.

Giles has worked closely with renowned brands such as Jaguar Land Rover, and most recently Audible, Colgate, and Ford. 

“Joining Assembly at this significant moment of its growth is undoubtedly thrilling.In the ever-evolving digital media landscape, the definition of business success is undergoing a remarkable transformation. I am excited to be part of the team that empowers our clients to revitalise their marketing strategies by unleashing the full potential of technology, data and media,” said Giles.

“Assembly’s modern, integrated growth solutions always place client experience and leadership at the forefront. We are specifically built to find change and fuel growth for our client. Giles is an incredible addition to the team, we are set to further elevate our digital capabilities for client success,” said Matt Adams.