Kopparberg Picks Here Be Dragons for Summer Brief

Here Be Dragons, the London creative communications agency, has won a competitive pitch process to secure the Swedish cider brand Kopparberg as a new client.

Following a three-way agency tender, the account win is on a project basis and will centre around helping Kopparberg drive long-term loyalty for the brand.

The agency’s work will focus on activating the brands summer campaign along with Kopparberg’s other integrated agencies, using both brand and product to provide disproportionate standout of its campaign messaging in what is set to be a very busy summer, whilst also ensuring the brand is top of mind throughout the warmer months via press office and influencer relations.

Here Be Dragons founder Paul McEntee said, “This summer brief from Kopparberg is brave, fun and different and that’s the type of work we want to do.“

Kopparberg's marketing director Rob Salvesen said, “It’s a big summer for Kopparberg. We’ve got one of our boldest campaigns yet going out the door and it's got a message that is really going to resonate with the UK public this summer. Here Be Dragons has got the creative and earned media firepower that we need."