Digital Out of Home: Ocean Outdoor Opens up the Competition
The chance to win a premium advertising campaign across some of Europe’s most sought after digital out of home (DOOH) screens is a compelling new opportunity for agencies and brands looking to wow audiences with highly original work.
For the inaugural Grand Prix winner of Ocean Outdoor’s 2024 digital creative competition, the ultimate prize is a windfall £100,000 DOOH campaign across seven European sites of stature including:
- London’s Piccadilly Lights, the grand dame of out of home is the ultimate starting point for integrated global campaigns.
- The Amsterdam Leidseplein, a vibrant square in the heart of the city, making it a hub for nightlife and entertainment, cultural attractions such as the Rijksmuseum, Van Gogh Museum, and the Concertgebouw concert hall.
- Stockholm’s Halo, a globally unique DOOH installation covering three floors in the Westfield Mall of Scandinavia.
- The Iconic, which is located in Field’s Copenhagen, Denmark’s largest shopping mall.
- Helsinki’s Redi Icon, a unique corner screen located at the largest shopping mall in the Helsinki city centre.
- With four full motion screens, The Cube is suspended above the entrance hall to Oslo’s bus terminal in Norway.
Above, Stockholm's Halo
The entry point is Ocean Outdoor’s annual digital creative competitions which are now underway in the UK, the Netherlands, Sweden, Denmark, Finland and Norway. (Newcomer Ocean Germany joins the process shortly when a DOOH location will be announced).
In total, 30 winners (gold, silver and bronze) will be chosen across two categories – commercial and not for profit. They will be given space across Ocean screens in their country of entry to bring their campaigns to life.
Ocean’s 13
From there, the 13 Gold prize winners selected by the independent judges will go forward to compete for the ultimate prize – the Ocean Grand Prix.
The Grand Prix is an incremental prize. Whilst the 13 contenders will be judged on their original gold winning concepts submitted through the individual competitions, the champion can use Ocean’s screen space for a brand campaign of their choice.
In addition to awarding £100,000 in ad space, Ocean Studios will film the brand campaign, creating an asset to share across the Grand Prix winner’s owned digital and social channels.
Ocean Outdoor head of brand and events Helen Haines said, “Our digital creative competition is about testing the minds of the creative industry by bringing bold new ideas to DOOH. We are seeking original concepts which pay homage to the creativity of our medium by realising its potential in terms of place, environment and technology."
“Introducing the competition across seven Ocean countries gives us the chance to establish a new prize by choosing an ultimate winner who demonstrates how OOH is disrupting the status quo. Ocean’s Grand Prix will be awarded to one brand or agency who recognises the superpower DOOH has to turn an idea into an enviable, international multi-channel opportunity.”
How to win
Ocean’s individual national digital creative competitions close on 23 August and the winners are announced on 9th October (10th October in Netherlands). Each country will award a variety of gold, silver and bronze awards for the best commercial and not for profit ideas.
In late November, the 13 Gold winners will go forward into the Grand Prix which will be decided by an international panel of OOH and creative experts. The winner will be announced in January 2025.
The ultimate accolade will be decided according to:
- How the Gold winners collaborated to deliver their idea with their respective agencies or clients.
- How DOOH helps the idea seamlessly deliver something new and innovative.
- How globally appealing the concept is in terms of its originality and creative skill.
- How well the DOOH idea works alongside other media as part of an integrated campaign.
- How the judges see the value for the brand in pushing boundaries, gaining attention and meeting business goals.
To find out more visit: https://oceanoutdoor.com/digital-competition/how-to-enter/
Above, Helsinki Redi
