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Infiniti Q70

02/06/2015
Creative Production Studio
New York, USA
5
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Credits
We were very excited when we were asked to be involved in Infiniti’s new global campaign for the Infiniti Q70 and Q70S for digital, print and mobile. The ad was conceptualized by TWBA Los Angeles and shot by photographer Andy Glass, while we worked closely with him in order to establish the positioning so we were prepared nice and early for the post-production. We handled all the compositing and retouch of the sleek Q70 car; integrating it into the beautiful LA skylines. We pre-visualized each shot with our unique digital recce techniques and were able to plan the positions of the cars, cameras and props here London, working closely with Andy before he set off for sunny California. This seamless integration of disciplines, and a little retouch magic, shows how an intelligent approach from the start can bring a concept alive.
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.