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Group745
Group745
Group745
Group745
Group745
Group745

Integration Table Soccer

29/05/2015
Advertising Agency
New York, USA
8
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Credits
Suhanj is an organization that helps the integration of people with disabilities through sport. They organize events where people with disabilities do sports together with the able-bodied. We created custom-made table soccer players with disabilities and placed them among the able-bodied figurines. Each team of 11 now included a player in a wheelchair, one with reduced sight and one with a prosthetic leg. We also placed stickers in the middle of the table that said, "Playing together is just as fun in real life. Come with us! suhanj.hu" We changed one in three tables in the most popular pubs in the city.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


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