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Group745
Group745
Group745
Group745
Group745
Group745

Breathing Wall

27/05/2015
Advertising Agency
New York, USA
7
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Credits
Brand
Outdoor air pollution is a serious health hazard, with high levels of smog and haze making the world news. What is rarely reported, is that indoor air quality can be up to 30 times worse, with microscopic health threats like mites, formaldehyde, detergents and bacterial often going unnoticed. Air purifiers provide the solution but, unaware of the problem, people fail to protect their families effectively. To make this invisible problem visible, together with artist Niles Volker we built the Breathing Wall: a living installation made of 192 bags and 384 fans. Breathing in real-time to the surrounding environment, the Wall also revealed shocking educational health facts about poor indoor air quality.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).