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The RGB News

Less than 2% of Romanians donate blood. The ones that do are activated by a known emergency or by their financial situation -- they receive food coupons in compensation. Observator, the number one prime time news program, decided to change this by using its strongest tool -- the TV screen itself. For one week, during the evening news, the viewers noticed something on their screens was missing -- the RED component from the screen's RGB colors.

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Brand: Observator