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Thlays Sounds of the CIty

27/05/2015
Advertising Agency
Paris, France
6
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Credits
Agency / Creative
Production
Music / Sound
To encourage people to use the train to go and explore nearby cities, Thalys created three interactive billboards. Each billboard represented a city, and each was host to more than 1000 unique sounds from that city. Pedestrians were invited to plug in with their personal headphones and start exploring. Headphones are often used to block out a city. With Thalys Sounds of the City, they were an opportunity to rediscover one.
About Rosapark

Rosapark is a boutique agency with an international mindset and a bilingual team. Based in Paris, we create work for markets in Europe, the United Kingdom and South America.


innovative

We keep a sharp eye on new ideas, technologies and strategies so that our clients have a head start over their competitors.


collaborative

We believe in collective intelligence, that great ideas are built through interaction and sharing with ones clients.


entrepreneurial

Because we are entrepreneurs, we better understand the business challenges of our clients.


healthily paranoid

In a world that is constantly changing, we're always on look out for ideas that challenge what we think is certain.