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Fifth Third Bank - Brand of You 'Brand of Gina'

Graduation is fast-approaching, and many U.S. college grads will be crushed by student loan debt. To help solve the problem, Fifth Third Bank is launching a campaign by Leo Burnett Chicago that helps grads create their own brand and land their first job out of college. Partnering with NextJob, Fifth Third created the “Brand of You" – a campaign that will ultimately give away one million dollars in career coaching to grads seeking employment. Fifth Third will also host a series of Twitter events where they will receive real-time feedback from NextJob career coaches and have the chance to win one of 50 job coaching scholarships. “Brand of You" is supported across national TV, digital, mobile and PR.

Creative Agency

Creative Agency: Leo Burnett Chicago

Copywriter: Zac Spector

Art Director: Jason McKean

Strategist: Michael Cheng

Producer: Topher Cochrane

Chief Creative Officer: Susan Credle

Account Executive: Kaley Meier

Client Director: Kerry Hemmerich - Spark

Strategy Director: Adam Friedman

Executive Producer: David Moore

Production Company

Production Company: Radar Studios

Director: Sam Macon

Photographer : Travis AuClair

Editorial & Online: Radar Studios, Mark P. Smith

Post Production / VFX

Post Production Company: Radar Studios


Music Production: Human