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Group745

Fifth Third Bank - Brand of You 'Brand of Gina'

12/05/2015
Advertising Agency
Chicago, USA
48
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Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Graduation is fast-approaching, and many U.S. college grads will be crushed by student loan debt. To help solve the problem, Fifth Third Bank is launching a campaign by Leo Burnett Chicago that helps grads create their own brand and land their first job out of college. Partnering with NextJob, Fifth Third created the “Brand of You" – a campaign that will ultimately give away one million dollars in career coaching to grads seeking employment. Fifth Third will also host a series of Twitter events where they will receive real-time feedback from NextJob career coaches and have the chance to win one of 50 job coaching scholarships. “Brand of You" is supported across national TV, digital, mobile and PR.
About Leo Burnett Chicago

Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our siteFacebook page and follow us via @leoburnett.