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Terribly Delicious -- The Lionfish Invasion

05/05/2015
Marketing & PR
London, UK
66
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Turning a menace into a tradition ... The lionfish is an invasive menace that has become an environmental and economic threat to more than 30 countries in the Caribbean. In the Colombian waters, it has no natural predator and multiples at an enormous speed and is eating crucial native species and destroying the coral reef. While the invasion of the lionfish is unlikely to stop, our campaign of encouraging fishing and consumption during Easter Week became a massive control plan.
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High Five celebrates five pieces of great work across a huge range of themes and topics, chosen by the industry's experts. The feature is a great opportunity to give particular focus to a selection to give the article a nice edge, from good use of colour, to comedy ads, to creative OOH - the floor is yours!

High Five categories: *All-Time Favourites (global ads from any time history) *Recent Favourites (global ads from the last six months) *Product Category (alcohol, cars, comedy etc) *Medium / Craft (OOH, TV, radio, directing, editing etc) *Country (specific country-based work from the last year)