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Group745
Group745
Group745
Group745
Group745
Group745

The Nutcase Outdoor Fitting Room

05/05/2015
Advertising Agency
New York, USA
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Credits
Brand
Copenhagen has more bicycles than inhabitants. There is just one problem: Most cyclists think wearing a helmet is uncool. Nutcase Bike Helmets decided to change that with The Nutcase Outdoor Fitting Rooms -- dented sign poles with built-in helmets placed along selected bicycle paths in central Copenhagen. Inside the helmets was a simple sticker saying "USE YOUR HEAD and win this helmet". All people had to do was to stick their head into the helmet, take a picture and share it. And from there on, the story started living a life of its own.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).