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Pentalgin (Electrician)

Y&R Moscow has created two new spots to support OTCpharm’s Pentalgin (the leader of the Russian analgetics’ market) campaign. The main campaign idea is that Pentalgin helps Russia to move forward. Both commercials show ordinary people (baker and electrician) who’s everyday work really matter for a lot of people around, so they can’t allow pain.


Advertiser: Pentalgin

Creative Agency

Creative Agency: Y&R Moscow

Category: Medicine and remedies, Pharmacy