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Polar Bears

New campaign by Y&R Group Switzerland for Migros Total. This campaign won the coveted 'Poster of the Year' by the Swiss Poster Awards. The annual awards are organised by the ACTS/SGA billboard and work awarded on the basis of inspiration, creativity and craftsmanship.

Creative Agency

Copywriter: Fabian Küchler

Art Director: Lukas Wietlisbach

Strategist: Urs Krucker

Chief Creative Officer: Markus Gut

Illustrator: Sebastian Eppler

Account Managers: Edi Walker, Pascal Trütsch

Category: Home, Laundry