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Lidl - The Little Pub

With two successful #LidlSurprises campaigns demonstrating the quality of Lidl’s food, Easter was a new opportunity to surprise the public with the remarkable prices Lidl has to offer. We invited friends and families to try a seasonal menu at a local pub, asking them to pay what they thought their food and drink was worth. When they received the difference from the Lidl price in change, their baffled and enthusiastic faces prove that food of this quality, at these prices, is definitely worth getting excited about.


Advertiser: Lidl UK

Creative Agency

Creative Agency: TBWA\London

Creative Director: Paul Weinberger

Planner: John Lowery, Jenna Hoyle

Producer: Stuart Davis

Executive Creative Director: Jeremy Carr

Chief Creative Officer: Peter Souter

Account Manager: Chris Spenceley, Olivia Logue, Celia Dehnert, Ed Morris

TV Producer: Natalie Spooner

Creative: Ben Fallows, Matt Deacon

Media Agency

Media Agency: M2M

Production Company

Production Company: Rogue Films

Director: Sam Cadman

Producer: Kate Hitchings


Edit Company: The Whitehouse

Editor: Mark Burnett

Post Production / VFX

Post Production Company: Electric Theatre Collective

Colourist: Houmam Abdallah

Producer: Alannah Currie

Flame: Paul Wilmot

Nuke: Chris Fraser


Composer: Paul Winley

Audio Post Production: Grand Central Studios

Artist: Earl Knight

Sound Design: Ben Leeves

Category: Retail and restaurants , Supermarkets

Genre: Stunts