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McDonald's "Ingredients"

“Ingredients,” part of McDonald’s “A Little More Lovin Can Change a Lot” campaign, is a unique spot for the Big Mac, using minimalism to demonstrate how massive and important the Big Mac really is. Some things are so iconic that they simply need nothing else to be described. By comparing the “ingredients” of iconic films and the Big Mac, Leo Burnett created an interactive commercial that creates a game for the audience.


Advertiser: McDonald's

Creative Agency

Account Director: Jennifer Cacioppo, Josh Raper, Jennifer Klopf

Account Executive: Amber Stanze, Dave Theibert

Account Managers: Sue Rickey, Daniel Linke

Business Manager: Shirley Costa

Chief Creative Officer: Susan Credle

Creative Agency: Leo Burnett Chicago

Creative Director: Tony Katalinic, Colin Selikow, Vincent Cook, Chris Walker, Alan Shen

Executive Creative Director: John Hansa

Executive Producer: Denis Giroux

Head of TV / Production: Vincent Geraghty

Music Supervisor: Chris Clark, Nick Keenan

Producer: Bridget Rose

Music and Sound

Sound Design: Another Country

Sound Mix: Dave Gerbosi

Production Company

Director: Brian McCauley

Executive Producer: Neal Cohen

Production Company: Flavor Chicago

Production Designer: Colby Capes, Elliot Nevills