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The Senet Group - Bad Betty (Betting Shop)

We see Ian & Cooper direct their first UK TVC for gambling watchdog, Senet Group. The first campaign of its kind , it brings to awareness the risks of gambling and how to stay in control. Backed by Britains leading betting companies such as William Hill, Coral and Ladbrokes it was set up in September to respond to public concerns about gambling and to promote responsible gambling standards. The ad features the 1970s hit 'Black Betty' by Ram Jam with the words changed to 'Bad Betty'. The betting shop advert concludes with the message: "If you're betting more than you can afford, its a bad betty, so pause for a moment and think again". It ends with the last message being 'WHEN THE FUN STOPS, STOP' a strong message being put out across TV and online from Friday 23rd January.


Advertiser: The Senet Group

Chief Marketing Officer: Ron Finlay

Producer: Shona Thompson

Managing Director: Frankie Fathers

Head of Marketing: Olly Raeburn

Brand Manager: Lucy Carter

Creative Agency

Creative Agency: The Corner

Producer: Sam Holmes/Kristie Girvan

Creatives: Liam Scott & Piers O'Kelly

Production Company

Production Company: PRETTYBIRD

Executive Producer: Juliette Larthe/Margo Mars

Director: Ian & Cooper

Producer: Hannah May

Production Manager: Alexis Piqueras


Edit Company: Final Cut

Editor: Ben Harrex

Producer: Sophie Hogg

Post Production / VFX

Post Production Company: Electric Theatre Collective

Shoot Supervisor: Matt Williams

Category: Gambling, Sports and leisure

Genre: Music & Sound Design, People