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JELL-O "Faces"

JELL-O is launching a new advertising campaign “Made With JELL-O-V-E” created by Leo Burnett Chicago. The campaign is driven by the insight that JELL-O has a special ability to bring families together. This is the first campaign for JELL-O created by Leo Burnett after winning several Kraft brands last November. The new TV spot “Faces” shows JELL-O creations decorated to make faces—animal face, smiley faces, faces on pudding and faces on gelatin. Each face is unique, but share one thing in common—a smile. The campaign inspires people to be spontaneous and creative with JELL-O by showing 101 ways to use it. People can go to http://www.Jello.com/ to discover, pin and like the "101 ways to make you smile." The integrated campaign consists of TV, digital online video, social media and influencer programs.

Client

Advertiser: Kraft

Brand: JELL-O

Creative Agency

Copywriter: Jim Bernardin

Art Director: JB Becker

Executive Creative Director: Charley Wickman

Chief Creative Officer: Susan Credle

Digital Producer: Stephen Clark

Account Executive: Kristine Sassorossi

Associate Creative Director: Alan Shen, Chris Walker

Social: Daniel Craig, Jenny Lapp, Lindsey Lewis

Interactive Director : Luke Reed, Chad Emerson

Strategy Director: Pushpa Gopalan

Operations: Katie Hammond

Executive Producer: Tom Keramides

Music Supervisor: Chris Clark

Production Company

Production Company: Supply & Demand

Director: Mac Premo

Photographer : Florian Stadler

Production Assistants: Lynn Gagne

Offline

Edit Company: Optimus

Editor: Deb Schimmel

Post Production / VFX

Post Production Company: NoLo Digital Film

Colourist: Mike Matusek

Music

Sound Mix: John Binder