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Upbeat: A Bit of Extra Will Power (In A Bottle)”

“A Bit of Extra Will Power (In A Bottle)” Nice Biscuits worked alongside director Pete Lewtas on the new Upbeat TV commercial. The Independent Orchestra have managed to cleverly illustrate the hilarious battle between the desire to snack and the decision to stay healthy. They have proved that the decision can be made easier with a little bit of extra will power, a bottle of Upbeat!


Brand: Upbeat

Producer: Nigel Foster

Creative Agency

Creative Agency: The Independent Orchestra

Producer: Helena Bullivant

Creatives: Richard Butler & Pete Lewtas

Production Company

Production Company: Hero Media

Director: Pete Lewtas

Post Production / VFX

Post Production Company: Nice Biscuits

Category: Milk, Soft drinks

Genre: Comedy, Visual VFX