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Spanish Christmas Lottery - "There's no bigger prize than sharing"

A heartwarming spot celebrating the prize of sharing, "There's no bigger prize than sharing" runs as the epicenter of the campaign for the Spanish Christmas Lottery. In the first installment, Manuel sees his friends at the neighborhood bar celebrating winning the top lottery prize and goes to congratulate them. Presumably, he didn't get his money to Antonio in advance. When he congratulates Antonio, the bar owner, he's presented an envelope with a winning lottery ticket that Antonio held for his friend Manuel.


Advertiser: SELAE

Brand: Spanish Christmas Lottery

Creative Agency

Creative Agency: Leo Burnett Iberia, Madrid

Creative Director: Juan García-Escudero

Art Director: Zarik Ahuir

Producer: Nico Sánchez, Esther García, Jesydee Rivero

Executive Creative Director: Jesus Lauda

Digital Creative Director: Inaki Marti

Head of Technology: Víctor Moreno, Horacio Panella, Luis Marcano

Account Manager: Sara Cubillo

Creative: Ignacio Soria, Arturo Benlloch

Category: Gambling, Sports and leisure

Genre: People