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Harrods - The Land of Make Believe

Christmas at Harrods is a truly enchanting time for everyone. To bring the festive magic to life for Londoners, 'The Land of Make Believe' tells the story of Peter Pumpernickel, one of Father Christmas' littlest helpers. Using stop-motion animation, the fairy-tale film captures the magic of Harrods during the festive season and tells the charming story behind the world-famous Harrods Christmas lights. The campaign ran on the Harrods’ website, social media platforms, in-store in cinemas nationwide to tie in with the store’s most celebrated Christmas traditions.


Advertiser: Harrods

Creative Agency

Creative Agency: TBWA\London

Chief Creative Officer: Peter Souter

TV Producer: Malika Patel

Production Company

Production Company: A+C Studios

Post Production / VFX

Post Production Company: A+C Studios, The Mill, Unit Post


Music Supervision: Marcus Brooke-Smith at Platinum Rye

Audio Post Production: Miles Kempton at GCRS

Category: Retail and restaurants , Retail stores

Genre: Animation, Storytelling