Ride Without Limits with Erwin Fraterman and Lexus
Depicting parallels of human speed and perfection with that of the gorgeous new Lexus RC F Coupe, editor Erwin Fraterman entices you to get behind the wheel where there are “No Limits”. Limitless- a word used to describe not only the RC F Coupe, but Fraterman’s style as well: from the steel-edged precision, to the bold cuts and seamless visual effects.
Teaming up with director Tim Richardson, Fraterman creates a spot that personifies how the F-performance coupe is “built from the asphalt up”; seen physically yet also felt through what can only be described as an enthusiasm for driving and the “pursuit of perfection”. Lexus has found an exceptional driver in Erwin Fraterman: the two get behind the wheel and shatter the limits.
jumP is an award-winning, bi-coastal creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. jumP works with a wide range of directors, agencies and top tier brands, continually delivering powerful, emotional, and visually inventive results. The company roster includes partner/editors: Luis Moreno, Michael Saia; editors: David Trachtenberg, Patrick Griffin, Troy Mercury, Erwin Fraterman, and David Johnston. #FreeTheBid with Jump editors Kadie Migliarese and Kristin Yawata.