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Alpen Gold- Optimism in Your Hands Part 2

Just when you thought the story of the Alpen Gold holidaymakers was over, the second part of the commercial takes us back to their jet. Ogilvy Russia again commissioned Loco’s online, grading, and VFX team to bring the story to life. In the story’s epilogue, the plane encounters a patch of turbulence, so the optimist enjoys a piece of her almond and coconut chocolate bar and takes her mind off of the situation. When the pilot announces that they will need to make an emergency landing, the anxious pessimist grips the arms of the seat and her pessimist icon wobbles above her. The optimist looks toward the window, then turns to her friend as her cheery optimist icon swirls beside her. We cut to the airplane window, to find out the reason for her positivism and see the image of a luxurious island resort that Loco’s VFX team composited into the frame.

Client

Advertiser: Alpen

Brand: Alpen Gold- Coconut & Almond

Creative Agency

Creative Agency: Ogilvy Russia

Head of TV / Production: Dmitry Nikonorov

Creative director: Carl Le Blond, Robin Weeks

Production Company

Director: Carl Prechezer

Post Production / VFX

Post Production Company: Loco

Colourist: Tom Balkwill

Executive Producer: Danny Coster

Compositor: Lee Bamsey

Senior Producer: Chris McKeeman

Category: Food, Snacks and confectionary

Genre: People, Storytelling, Visual VFX