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Dixons - We Start With You

The idea behind the powerful new creative, ‘We Start With You’, is centred firmly on the customer - what technology they are looking for and what fits in with their lifestyle. The main ‘We Start With You’ film features a stylised store containing thousands of products which are then eliminated in an exciting, elegantly choreographed routine, leaving the perfect product at the end. Further films feature a voiceover reflecting the expertise of Currys PC World colleagues - asking insightful questions to guide the customer to the right product.


Advertiser: Dixons

Brand: Curry's PC World

Chief Marketing Officer: Gary Booker

Creative Agency

Creative Agency: AMV BBDO

Copywriter: Toby Allen

Art Director: Jim Hilson

Media Agency

Media Agency: Walker Media

Production Company

Production Company: Partizan

Director: Chris Cairns

Category: Retail and restaurants , Retail stores