More science. Less fear. | Memorial Sloan Kettering Cancer Center
Memorial Sloan Kettering Cancer Center introduced its first new creative campaign in nearly two decades: More Science. Less Fear. The campaign aims to address the fears surrounding cancer while highlight advancements in care and research.
Founded in 2008 by Andrew O’Dell and PJ Pereira, Pereira O'Dell, is a full-service bi-coastal creative agency with offices in San Francisco and New York. In partnership with Serviceplan, they were named 2022 Independent Network of the Year at the Cannes Lions Festival of Creativity. Pereira O'Dell is the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television for the social film "The Beauty Inside" for Intel. Notable clients include MINI, Zelle, IHOP, Midea, Fifth Third Bank, Adobe, Stella Artois, the Ad Council, and more.