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Axe Pushes Guys for a Mid-week Spruce Up in Latest BBH London Campaign


Advertiser: Axe

Brand Manager: Paula Marconi

Creative Agency

Strategist: Tom Callard

TV Producer: Chris Watling

Creatives: Peter Reid, Carl Broadhurst, Charlene Chandrasekaran, Dan Morris

Assistant Producer: Vaia Ikonomou

Strategy Director: Agathe Guerrier

Team Director: Krista Nelson

Team Manager: Dan Gearing

Deputy Executive Creative Director: David Kolbusz

Production Company

Production Company: Riff Raff

Executive Producer: Matthew Fone

Director: Jonas and Francois

DOP: Alex Barber

Producer: Jane Tredget


Edit Company: Marshall Street Editors

Editor: Patric Ryan

Post Production / VFX

Post Production Company: Electric Theatre Collective


Music Supervision: Big Sync Music

Sound Engineer: Will Cohen

Artist: Birdy Nam Nam

Song: Defiant Order

Sound Design: String and Tins

Category: Beauty/health, Deodorant

Genre: Animation, Comedy, Dialogue, People, Visual VFX