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HP: Sauce of Manliness

Heinz got younger consumers thinking about HP Sauce with a tongue-in-cheek campaign, linking this classic condiment to a set of unwritten rules that men live by when it comes to doing 'manly stuff' (like DIY or watching football).

Advertiser

Advertiser: H.J. Heinz

Brand: HP

Category: Food, Sauces and spreads