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Group745
Group745
Group745
Group745
Group745
Group745

Tropicana Pure Premium Bounce

23/07/2014
Production Agency
London, UK
3
Share
Credits
Brand
Agency / Creative
Post Production / VFX
Editorial
Animation
Loco’s next project for Tropicana Pure Premium was to provide new versions of the original carton commercials and create sponsorship bumpers for the Canadian Breakfast Television show. Tropicana had recently updated their carton packaging, so Loco incorporated this into a new version of the commercial. This gave us an opportunity to refresh the look of our oranges to incorporate some of the advances in CGI lighting and rendering techniques. 

Canada’s dual language market required a French and English language adaptation of our ad, so we handled the transcreation of this as well. Alongside this project, Loco also created two 5-second bumpers, one was to serve the dual purpose of a stand-alone bumper as well as an end tag for the commercial. The second bumper was a new creative treatment developed collaboratively with Juniper Park from storyboards provided by the agency to show the carton gulping up oranges like Pac Man. 

Juniper Park Producer Anne Marie Martignago, said of the project, “It was a great experience. I was pleased at how smoothly it all went considering the time change and the distance. The team at Loco was conscientious of all our needs and was always able to meet our clients’ asks.”
About LEAP

We are LEAP, the UK’s leading independent creative services agency. We work in collaboration with agencies, directly with brand advertisers and partner with the professional marketing community to support their creative implementation and project delivery requirements across all media.


We call it Creativity Delivered.


We’re an integrated team of 120+ creatives and designers, language and culture experts, film and image makers, digital technologists, content producers and production specialists.


We're a business built upon partnership. It's these partnerships with the professional marketing community, brand advertisers, agencies, suppliers and our people that define us.